Being the major driver of 3G & large data entertainment services amongst the mobile end-users, music is a significant part of the strategic plans at Sony Ericsson. Music has almost become the top most criteria in the development of Sony Ericsson phones. The reason why Sony Ericsson is so keen to introduce music embedded mobile phones is the ever-growing popularity of audio-visual services offered by mobile companies across the world. Sony Ericsson believes that cell phones that provide hi-tech audio-visual data are more appealing to masses. Customer satisfaction being the keyword at Sony Ericsson, they design and develop products that fit the needs of their customers. With Sony Ericsson acknowledging mobile phone as a reliable digital music player, they now plan to include the music related applications to other product offerings as well. The overall content strategy of Sony Ericsson includes music related content, services and other similar applications. Walkman series of mobile phones is the latest addition by Sony Ericsson. Sony Ericsson is fully dedicated to deliver superior quality products and services to customers, at the same time it also plans to increase revenue for mobile operators. The efficiency and timeliness of the services is the trademark of Sony Ericsson. DRM standards set by the industry are watched over by Sony Ericsson, as they go all out to deliver products that are media source, thus DRM atheist. DRM v 1.0 supported by the standard Open Mobile Alliance is integrated in each Sony Ericsson mobile phone. The Sony Ericsson World program has proved to be a great success in stimulating the application developers to work with Sony Ericsson and develop new smart phones. The new technology phones will provide support to a broad range of quality applications for businesses and also offer exciting Java games for mobile phones. As per a recent market research report published by RNCOS titled “Competitive Analysis of Sony Ericsson Mobile Communication” 13.7mn units were dispatched in Q3 '05, a growth of 30% over the same quarter of '04. “The growth rate of Sony Ericsson remained largely flat at a mere 5% year on year” reveals the report. The thorough research report developed by the expert analysts at RNCOS predicts that the high-end models will have only one-year life cycle, as after an year their prices will be lowered making them mass products. The worldwide success of Sony Ericsson is a result of its consumer-centered approach, as the company strives to offer the best quality services to them. The competitors of Sony Ericsson find it hard to beat it in competition and the reason is nothing but the ever-increasing quest for excellence of Sony Ericsson. To purchase your copy: http://www.rncos.com/Report/CP021.htm For more information please visit www.rncos.com
Source: http://www.ArticlePros.com/author.php?James Marriot
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