What a great movie. Lots of inside jokes, a good "time capsule"
of disco culture, and a great lesson on the music business.

The movie wasn't entirely true, but the Village People has
been a business from Day One and there is plenty to learn
from these guys.

For one, they started with a market and then put the band
together. The first album, a self-titled EP, was recorded
by studio musicians and made specifically for the gay
audience and featured songs like "San Francisco" and
"Fire Island."

When that took off, the "band" was put together...

And even though the Village People went on to mainstream
success, they didn't forget who had given them their original
break. You don't have to go too far to see plenty of gay
references throughout their songs, album covers, image, or
anything else the group is involved with.

The very first album I owned was 1978's Crusin'. I played it
hundreds of times.

Years later, I asked my mother if she knew they were gay...

"Of course," she said.

Good to see Mom was on top of things. I'd hate to think
she would miss that with songs like "I'm a Cruiser" and
"My Roomate."

People did miss it though... The Daily Association used
"Milk Shake" in its ad campaign and the US Navy used
"In the Navy." At least for a little while...

From Wikipedia:

The United States Navy considered using the Village People
hit "In the Navy" in a recruiting advertising campaign on
television and radio. They contacted Belolo, who decided to
give the rights for free on the condition that the Navy help
them shoot the music video. Less than a month later, The
Village People arrived at the San Diego Naval base. The Navy
provided them with a war ship, several airplanes, and hundreds
of Navy men. When the video started showing and the Navy
started the planned ad campaign, some newspapers protested
using taxpayer money to fund music videos (especially for a
group considered by some to be "morally dubious"). The Navy
quickly cancelled the campaign. The scandal tremendously
boosted the popularity of the song.

Source: http://www.ArticlePros.com/author.php?mark jones