4 Things You DIDN?T Know About Making Money At Craft Shows
In fairness, for some of you long-time craft show warriors,
this might be review. And in reality, there is only so much
to know ? and then the rest is probably learned from
experiencing the actual craft shows themselves. But, take a
look at the 4 things I have included in this article, and
then you can judge for yourself!
Here are 4 things you didn't know about making money at
craft shows:
1.) Double, triple or more your cost ? That's right! If you
are making a craft for $4 each, depending on the craft, you
can double the price minimum ? likely triple it, and
possibly charge more. One of the biggest problems with
crafters is that they sell their crafts short ? and it
affects the bottom line. Figure out your cost, and then
make as much as you can on it!
2.) Added value sells crafts ? It likely doesn't even
matter how valuable the added items are, but the perception
from the buyer is that are ?receiving' more. This can be a
powerful tool in selling your crafts. It can also allow you
to charge a little more for your craft, because the
perception of receiving more allows it.
3.) Eye level sells more crafts ? If you have a variety of
crafts in your craft show booth, you want to keep the ones
that are going to make you more profit at eye level.
Studies show that people tend to buy more products that are
at eye level than if the (crafts) were near the floor, or
up above the head. People like to see what they are buying,
and they like to have it convenient ? so eye level is
always best to sell the crafts in your booth.
4.) Provide all pay options ? The more options you accept
for payment, the more sales you are going to make. Many
crafters will make sales by credit card and by cash, but
you can make even more if you allow buyers to use their
personal banking card ? as if they were at an ABM
(Automated Banking Machine). This is a convenient option
that is sure to convert a few more sales in your craft show
booth.
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Varsha Thakurs shows you how to make money at craft shows
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