SEO professionals, and hopefully their clients, are acutely aware that it is a very competitive world at the top of the search engine pages. When you are vying for top positions on the major search engines, you are now way beyond the mundane tasks of meta tags, title tags and other basic internal components that are best described in Search Engine Optimization “101.”
Competing effectively comes down to gaining and maintaining the attention of the spiders … the technical jargon for the search engine mechanism for “crawling” your website. The spiders are looking for new content and they keep coming back more and more often the more you feed them with new and relevant content. Yes, they have a voracious appetite for this.
The spiders are not much different from you and me, however. If it’s just reruns on TV, will you watch the show? Will you consider it of interest? On your website, if all you are providing the reader and the spiders, the same stuff (reruns), they will visit less often and will value your site accordingly.
Fresh and unique content is the food that drives the rankings ultimately because valuable content that is unique and published online and within your website is what the spiders are looking for, indexing and giving value to in doing their job for Google and the billions using this top search engine.
Public Relations weigh in here as well. Press Releases should be an important part of what you feed the spiders for a “well balanced diet.” Regular placement and wide deployment of well optimized highly linked Press Releases are nutritional boosters that Google Spiders crave.
At the same time, you are making your site more relevant and more interesting to regular human beings that are the ultimate target. Always remember, well fed spiders can help you get found; well fed human beings can help you actually generate the ultimate goals of your website.
Source: http://www.ArticlePros.com/author.php?Larry Tang
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