I must say I took a lot of pride today in sending out our unique Performance-Based Fee Invoices to our clients who use Optimum7 SEO to achieve top 3 page listings for Google, Yahoo and MSN.
Without divulging specifics, all of our SEO clients are getting great visibility now. The invoice is accompanied by literally dozens of spreadsheet pages identifying the keywords, the associated URL’s, the position and associated pages for each of the major search rankings.
Our clients don’t pay these fees unless they are earned, the keywords are relevant and agreed to prior to the project, and they are listing on the first 3 pages of the 3 search engines. The fees are scaled based on position and competitive factors with the highest fee being on the first page of Google.
However, our work is far from done. We have to widen the reach in keywords and continually increase the rankings towards the very top.
More importantly, we don’t just define our Search Engine Services as keyword rankings; we are internet marketers and, as such, we will be paying more and more attention to human beings vs. the Google Spiders. We now will be looking at the all important stats of bounce rates, pages viewed and time on the site. We will pay more attention to the entrance and exit paths. Why? … To increase CONVERSION. Getting found is one thing. But what is the ultimate measure of success; it’s the business results as measured in sales or leads or other forms of conversion.
Improving conversion can only mean improving the interactive content located on the site and presenting it in a way that is relevant to the search performed, engaging to the visitor and providing the most positive of visitor experiences.
So, while other SEO companies see their job as complete or successful, we see the job as achieving a major milestone but with “miles to go.” Now we want to make sure that our clients get the CONVERSION that VISIBILITY now makes possible.
Source: http://www.ArticlePros.com/author.php?John Tang
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