When you print business cards, you are not just giving away your contact number. You are giving someone a message about yourself and your intentions as an individual, or as a representative of a company. In effect, business card printing is basically the art of giving that message, or articulating it through the card in a good and very effective way. Achieving this though is no easy feat. You have to know the art of being subtle but forceful in composing your message for business card printing. To guide you newcomers out there in doing this, here are four tips on how to learn the art of business card message articulation.
1. Project Authority – The first thing that you need to know is that you need to project your authority over your field. People must know that you are an expert or a professional that knows what you are doing. You can do this by including your job title below your name with all its grandeur. Of course, most people edit their job title to make it look more impressive. For example, freelancers usually use the title “creative consultant” or “technical consultant”as a moniker. For corporate people this is of course more or less fixed, but you can also add your department or special project such as “sales representative - field operations division”. So, all in all, by adding these authoritative titles, you can pretty much establish yourself as an expert in your field. It is simple but it really makes a lot of difference on how people perceive and receive the subtle message in your business cards.
2. Provide Accessibility – Next, you must also provide information in your business card on the easy want to contact you or access your services. Include all the possible lines of communication so that people can easily reach you through many means. Add in your office number, your mobile phone number, email address, official website, fax number and of course the mailing address. For the email address and official website, it might be good to have good and memorable names for them so that your possible business contacts can easily remember them even without your business card. By providing easy accessibility, you can convey the message that you are very welcome to get more business contacts and that you are professional enough to have several modes of communication to achieve this.
3. Exude Quality – Also of course, to subtly impress people and improve your image through your color business cards, you need to exude some quality and class by spending on high quality inks and paper stocks in your business card. The beauty and quality of your business card is a function of your success, expertise and attention to detail. The better looking your business cards, the better chances that you can impress people to become a business contact. So make sure you create the best quality business cards that you can afford to become more effective in social networking.
4. Present Politely – Of course, as a final note, never sound to pompous with your business card. Don't make it too high class that you seem full of yourself. In some businesses this only serves to alienate you and lead to failure in making business contacts. So be polite with your extra marketing messages in the business card and make people as welcome as possible. Of course this also applies to the actual act of giving away your business card. Be polite and be friendly as well when giving them away.
So that is how to articulate your message and project an impress image through business card printing. Just do these simple adjustments above, and you should be gaining more business contacts and friends as time goes on.
Source: http://www.ArticlePros.com/author.php?Chelsea Nicole
|
