Brochures are not the cheapest commercial printing you could go with. People expect a higher level of quality from brochure printing than most kinds of advertising.
And why shouldn’t they? A brochure needs to hold a person’s attention for a lot longer than any other advertising you’re going to create. A postcard only requires a few seconds of the person’s time to deliver its message. The same could be said of a flyer and poster. A single glance will probably give people everything they need to know.
But brochures take time to fulfill their purpose because a brochure is a lot longer than those other advertisements. If you want someone to take the time out of their day to read what your brochure has to say you had better give them something worth their time.
The image you put on the front of your brochures needs to be appealing and to an extent informative. You need to let them know right away what the general purpose of the brochure is. Never put a picture of your building, or some non-descript image on the front of your brochures. All you’ll do is guarantee that no one will care about reading.
Beside the image you need to have your title be prominent and tell people what they’re going to find inside your brochure. This will likely be the main reason why they’ll open your brochure at all.
Inside the brochure organize your information with ease of access in mind. Headline every key point with a title that tells people what the paragraph they’re going to read is all about. Separate your points by boxes, or divide them up with pictures so that each fact is easy to see if someone just casually opens up the brochure and starts skimming.
You should definitely augment your information with images that fit what you’re saying. The pictures will be the first thing a person looks at, and can do wonders to generate more interest in what the brochure is saying.
In your writing be sure that you’re primary goal is to establish the sale rather than just tell people about yourself. Make sure that you phrase things in such a way to make the customer the centerpiece. Explain why this information is important to them and how you can help them.
Brochures might be one of the most expensive forms of commercial printing a company can do, but there are still plenty of companies taking the money to make them, and for a good reason. Brochures give you the ability to hand someone a lot of information in a slick package like no other kind of advertising can.
Don’t let the costs stop you from using what could potentially be exactly what you need to help promote your company.
