In a retail store of organic foods Suman, an Indian housewife takes about half an hour to ask and search the shelves containing different items of organic food. This is so as the organic section is unmarked and the foodstuffs on display are hardly beyond cereals and pulses. Moreover the section has only two brands of the products, both not certified. The above mentioned example makes it clear that there is insufficient retail presence in Indian domestic market for organic produce, local or unbranded produce, unmatched price labels, an incomplete variation of item and government policies inclined towards export. The Indian government’s primary attention on organic foods has always been weighted toward the global market, leaving the greater mass of home consumers in want. Currently organic agricultural items being produced in India are exported by about 66%. The findings of the Ministry of agriculture in India points that the global market of organic foods is $25 billion and is expected to increase four fold to $100 billion by 2020. In a market research report on food processing industry named “Food Processing Market in India (2005)” presented by RNCOS, the analysts show that an average Indian uses nearly half of his income on food items. This indicates the great importance of the food-processing sector in the country. According to the report the value of food processing industry accounts to be $1.75 billion, which is expected to reach $3.5 billion. The report also says that the food habits have been changing towards more value-added products. The market research report includes in its different chapters coverage of the different business divisions within the industry accompanied by statistics, trends, and legal issues and regulations that govern it. The report “Food Processing Market in India (2005)”views that both processed food exports and value-added agricultural produce will grow faster in the future enabling food-processing industry in India to earn large amounts of profits over the ensuing five years. Finally the report covers the profile of key companies in the food processing sector that includes brief profile, recent financial figures, key management profiles, and companies’ strategic moves/ press coverage for the overall market estimation and its trends. To purchase your copy: http://www.rncos.com/Report/FB15.htm For more information please visit www.rncos.com
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