Secrets to Personal Branding Marketing for Entrepreneurs. – Part 1
Do you want to start your personal branding marketing now? Fellow entrepreneurs let’s begin by looking into the recipe for Personal Branding Marketing. The key ingredients are what I call the three W’s: it’s who you are? What you do? And what makes you different than your competitors? It’s the answers to those three W’s are the star ingredients to your personal branding marketing recipe.
I was an entrepreneur of a computer networking company for over 13 years. My personal branding marketing star ingredients were. I am the owner of the company. What I did was? I design and implement the computer network system. What made me different was? I have a clear understanding of what business owner’s need is; because I am a business owner myself. With the above ingredients, my personal branding marketing message become: “I am Giovanna, the president of my corporation. I design and implement network infrastructures for my client’s company. I take care for all of my client’s enterprises like my own. My networks are design to benefit my client’s bottom line and operations; with my insight as a business owner and my technical skill as a network engineer. I will delivery the most effective and efficient computer network system to my client every time.” That personal branding marketing works wonder for me. My message told the entrepreneurs (my target market), that I understood them. I created a common bond by branding and marketing myself as an entrepreneur just like them. What made me different, and the value I brought to the table, was that I understood their needs. Not to mention most offices are full of ladies; and they love working with a female computer geek.
So by now you should have you three W’s the key ingredients to you personal branding marketing recipe. Next, let’s work on your secret sauce. To begin your entrepreneur personal branding marketing secret sauce, we’ve got to dig deep into you. Think deeply on the following 3 questions:
1. What are your personal characteristics? What are your interests, hobbies, values, beliefs, accomplishments, or quirks?
2. What are your attributes? What you are good at doing. You are fantastic golfer. You are an excellent writer etc.
3. What make you unique?
Once you have written down your 3 answers. You will have a list of your characteristics, you have a list of what you are good at, and you’ve identified what makes you unique. These are the spices to your secret sauce for an entrepreneur personal branding marketing.
You have answered six questions. Who you are? What you do? What makes you different than your competitors? What are your personal characteristics? What are your attributes? And what make you unique? So, you have collected your 3 star ingredients to your entrepreneur personal branding marketing recipe; and you got the 3 spices to your secret sauce for an entrepreneur personal branding marketing. Now, like a great chef. All there is to do is to put them all together. The final product is your entrepreneur personal branding marketing message.
Your personal branding message should be the first thing that comes to mind when people think about you. It should be your middle name. When they think of you, they should think of those things on your personal branding marketing message.
To find out the comment pitfall that traps most entrepreneurs, so you can avoid them. Read part 2 of this Article.
Giovanna Garcia’s vision is to help others live the life they deserve with her philosophy of Imperfect Action is Better than No Action. She helps clients integrate a new belief system with a wealth of practical life lessons she learned from owning her corporation, overcoming depression, finding love after a failed teenage marriage, and retiring financially independent before she was forty. Giovanna can help you reach your goals and dreams by taking Imperfect Action. Visit: www.giovannagarcia.com
Giovanna Garcia’s mission is to help others live the life they deserve with her philosophy of Imperfect Action is Better than No Action. She helps clients integrate a new belief system with a wealth of practical life lessons she learned from owning a corporation, overcoming depression, finding love after a failed teenage marriage, and retiring financially independent before she was forty. Giovanna can help you reach your goals and dreams by taking Imperfect Action. Visit: http://www.giovannagarcia.com
