Secrets to Personal Branding Marketing for Entrepreneurs. – Part 2
Fellow Entrepreneurs, now we have developed our personal branding marketing message with the secret recipe. Next, is to make that your own. Your personal branding message is your new middle name. It needs to be on everything your name is on. It is on your business card, website and all of your marketing. It is in your vocabulary every time you speak with a client or prospect; it is every where you are.
Here is comment pitfall that traps most entrepreneurs:
Consistency - Most entrepreneurs are type A, so 3 weeks into their personal branding Marketing. They start asking “It has been 3 weeks. Is this working?” Personal branding marketing needs consistency and commitment. You must stay committed and consistent in your personal branding marketing. It usually takes 3 to 6 months for the brand to take root. You have to fight the temptation to quit after a week or two of not seeing results. You have to stick to it and you have to really do it for 3 to 6 months for you to even see the results coming back. It takes that long for people to learn to recognize you for what your personal brand is, and to know you as the entrepreneur with that branding message marketing. Make a commitment to your personal branding marketing from the start. Tell yourself you are going to live with this personal branding message for 3 to 6 months. Don’t stop short on your personal branding marketing.
Impatient - Again, because most entrepreneurs are type A, they want their branding marketing to take off faster. Let me just say this, you cannot push these things onto people. People need to see it, absorb it, process it, and then recognize you as the entrepreneur with that personal branding marketing message. Therefore, you are going to have to fight the temptation; to change your personal branding marketing message before its taken root. If you find yourself thinking, oh, maybe I should change my branding marketing, you really need to be honest with yourself and ask yourself “Am I being impatient?”
Sometimes changing your brand can be detrimental. A great example would be Calvin Klein. Calvin Klein is a high fashion designer with an elegant image. He is famous for design that is clean, simple and fashion forward. Back in the 90s, Calvin Klein’s jeans were being sold at Costco. That did a lot of damage to their branding marketing. To this day, a lot of entrepreneurs still say that Calvin Klein has never recovered its brand. So be very careful.
With all that said; we entrepreneurs can’t lock ourselves into one branding marketing message forever. A personal branding marketing is a personal brand, so it revolves around the individual. As individuals entrepreneurs we grow and evolve over time, and our marketplace grows and evolves as well. So, have a one year plan for your personal branding marketing, after your year is up, come back and reassess your personal branding marketing. Take the temperature of your market. See if your branding marketing still fits your marketplace, and see if it still fits you as an individual. Maybe you have grown and transformed into a different person. If so, you have to make a new personal branding marketing to fit who you are as an entrepreneur.
We have addressed all of secrets and pitfall about personal branding marketing. I hope you have decided to start your personal branding marketing. When it is done correctly, it will do all the heavy lifting of selling for you and bring the right type of clients to your door step. A dream comes true for entrepreneurs.
Giovanna Garcia’s vision is to help others live the life they deserve with her philosophy of Imperfect Action is Better than No Action. She helps clients integrate a new belief system with a wealth of practical life lessons she learned from owning her corporation, overcoming depression, finding love after a failed teenage marriage, and retiring financially independent before she was forty. Giovanna can help you reach your goals and dreams by taking Imperfect Action. Visit: www.giovannagarcia.com
Giovanna Garcia’s mission is to help others live the life they deserve with her philosophy of Imperfect Action is Better than No Action. She helps clients integrate a new belief system with a wealth of practical life lessons she learned from owning a corporation, overcoming depression, finding love after a failed teenage marriage, and retiring financially independent before she was forty. Giovanna can help you reach your goals and dreams by taking Imperfect Action. Visit: http://www.giovannagarcia.com
