I still remember the first job I got right out of university. On my first day, I walked into a boardroom and the HR manager popped in a DVD featuring the company’s founder delivering a motivational speech, meant for all new employees’ eyes. I still remember the positive feeling I had when I walked out of that room – it was one that made me feel part of an exceptional team, and one that made me feel welcomed and privileged to be a new employee.
DVD’s can serve not only as motivational tools for your employees, but they are also often used for training, educational, and promotional purposes. For example, using training videos can free up the time of existing employees, thus saving your company both time and money. Also, some companies lack the infrastructure to hold classroom-like training sessions on the nature of their industry or products – DVD’s are the perfect solution.
As far as Marketing is concerned, the trendy new way that companies are advertising themselves at tradeshows or through Direct Mail campaigns is through entertaining, and relevant DVD’s that describe their product or service offerings. By creating a unique DVD with packaging that is both informative and aesthetically pleasing, relatively unknown brands can appear to be bigger, and companies can attract new clientele. DVD’s also humanize your brand, allowing your potential customers to relate more to your company and its products and services. They are much more cost-efficient than traditional media; companies spend millions of dollars on extensive television, print, and outdoor campaigns, whereas the cost of creating and replicating a DVD is relatively minimal.
To get started, create a map of what you would like your DVD to contain, and then contact a videographer and an authoring house to help you polish your video. Finally, contact the right replicator who can handle top quality replication and fulfillment, and you are all set.
Don’t get left behind! Use this handy tool as an effective means of communication with your employees as well as your existing and potential customers. Done right, you’ll be branded as efficient, and in-the-know. Good luck!
Rashi Singh is with Duplium Corporation, a <a href="http://www.duplium.com/">CD Duplication</a> company based in Dallas and Toronto. Duplium provides top quality CD and <a href="http://www.duplium.com/">DVD Replication</a>, customized printing and packaging, and full-scale fulfillment solutions. Visit www.duplium.com for more information or to receive a quote
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