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Have a Good Grip on Proper Timing
Have a Good Grip on Proper Timing
" A lot of advertisements will do better or worse
depending on when you release them. Consider the various
advertisements people usually do centered on various
holidays. Most companies have Christmas promotions along with
Thanksgiving and Halloween deals.
The question is how far
in advance do you start up your promotion to have the biggest
impact possible? Do you wait until a few weeks before the
holiday or do you go for it early and start things up a month
ahead? As the years have progressed, a lot of companies have
started pushing their Christmas promotions further and
further up in the year. I recall when I was younger I would
rarely see much for Christmas until right after Thanksgiving
was over. Now I start seeing them a little before
Halloween.
The only way to know
what works is by testing the waters or looking at what other
companies have done, and what kind of success they managed
with it. One company who started a month ahead might end up
with much greater sales because of it. If this is the case,
then you have a good reason to consider doing it
yourself.
With some forms of
advertising it becomes even more important to know when you
need to first get your material out there. I’m referring here
to calendar printing .
Just the other day I was
at a store and saw they had a free calendar they were already
handing out to people. It is currently in the middle of
October, and yet they were already starting to push their
calendars.
Is this too early for
them to have any success? That’s a difficult question to
answer, and I’m afraid I can’t say for certain whether
or not they will end up being successful with this effort or
not, but I know what the mentality was behind the decision to
push for early calendar printing .
People don’t
typically stock up on calendars now do they? They get one or
two at most for different rooms in the house and that’s
it. If one company gets there calendar into a person’s
home early, than the other companies handing out free
calendars who don’t start passing them around until
December will achieve less success, because many of their
customers already have a calendar from the companies who
started early.
This once again means
that you need to keep a careful eye on your competition. If
no one in your industry is releasing them earlier than
December, than I would say introducing yours during October
would be jumping the gun by quite a large margin. But what
you could do is get your calendar printing done in November and start handing
yours out a few weeks before anyone else.
Now you get a jump on
the market without overshooting it by too much. Still,
I’m not saying this will for certain achieve success.
Only you are going to be close enough to your industry to
understand what is likely to work and what won’t.
Timing is important, and only with good research and a strong
knowledge of the market, can you achieve the perfect
timing.
"
Source: http://www.ArticlePros.com/author.php?Kate Manheaven
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About the author
The author is affiliated with a company that offers calendar printing - http://www.printplace.com/mkt/newsletter-printing.aspx
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This article has been accessed 12 times since 2008-10-26.
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