If you are a loan officer or mortgage broker, and you are on the market for mortgage leads, you may want to consider buying them in “real time.” Real time mortgage leads or fresh mortgage leads are for loan officers looking for quality in a lead, as opposed to buying quantity, otherwise known as buying in bulk. If you are buying your mortgage leads in bulk, you are undoubtedly purchasing very dated leads that have been recycled from mortgage lead company to mortgage lead company several times over. Real time mortgage leads arrive at your door step within seconds of the customer filling out the on line form and hitting the “submit” button. Here is how it works: 1. A potential customer goes onto a website owned and operated by the lead company. 2. The potential customer fills out the on line form specific to what they are looking for in the way of loan type, loan amount, ltv, etc. 3. The customer than hits the “submit” button. 4. The on line form, now considered a lead, comes to the lead company web site. 5. The lead finds a matching filter previously set up by a loan officer. 6. Once the lead finds a matching filter, it is than delivered by way of e-mail to the loan officer within seconds of its arrival. If you are sick and tired of hearing “I filled out that form months ago,” or “I just closed my loan two weeks ago,” than real time leads may be the way for you to go. But before you go spending your hard earned cash, be sure to research the mortgage lead company you are considering. Call and speak with someone in customer service or the sales department, find out exactly how their system works. The quicker you can get your hands on the mortgage lead, the better your chances of closing the loan.
Jay Conners has more than seventeen years of experience in the banking and Mortgage Industry. He is the owner of http://www.jconners.com, a mortgage marketing and resource site for loan officers. He is also the owner of http://www.callprospect.com, a mortgage lead company, specializing in real time mortgage leads.
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