If you are a loan officer or mortgage broker on the market for exclusive mortgage leads, how do you know if that lead is really exclusive or not? The true definition of an exclusive mortgage lead is defined as one that is sold in real time and sold to you only. This sounds really good, but there is a small problem with that. Who is to say that this potential prospect hasn’t taken it upon themselves to contact other loan officers. Unfortunately, this is the chance you take when you buy mortgage leads exclusively. Typically, a potential customer who fills out an on-line form over the internet is using the internet to find a mortgage and a loan officer because they feel as though they have no other place to go, and the internet is their best resource to find their mortgage product and a loan officer to help them with it Also, it is against the norm to jump from web site to web site filling out on-line forms. The majority of consumers like to keep their personal information very limited on the internet, so the chances of them filling out many forms is highly unlikely. So your chances of receiving the lead exclusively may be better than you think. Another problem, how can you be sure that the mortgage lead company selling you the exclusive mortgage lead is doing just that? The best defense against receiving anything less than exclusive mortgage leads is to research the mortgage lead company you are considering investing in. Call the mortgage lead company, speak with someone in customer service, find out how they obtain their leads and what exactly makes them exclusive mortgage leads. Remember, you buy your exclusive mortgage leads with money that you have worked hard for, so if you can’t get answers to your questions, move onto the next mortgage lead company. Customer service, as in any industry, is very important in the mortgage lead industry. The way you are treated when researching mortgage lead companies should be an indication as to how you will be treated when something goes wrong, or if you think you should get your money back. Best of luck.
Jay Conners has more than seventeen years of experience in the banking and Mortgage Industry. He is the owner of http://www.jconners.com, a mortgage marketing and resource site for loan officers. He is also the owner of http://www.callprospect.com, a mortgage lead company, specializing in real time mortgage leads.
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