If you are a loan officer or mortgage broker, you may be looking for mortgage leads. You may even be thinking about buying them exclusively. Purchasing exclusive mortgage leads may not be such a bad idea if you want to do away with your competition. Most mortgage lead companies will sell their mortgage leads up to four times, and some mortgage lead companies as many as five times. This is known as selling the mortgage lead non exclusively. Not only will you want to buy your mortgage leads exclusively, you will also want to make sure that the mortgage lead is being sold in real time, or what is known as fresh. A real time mortgage lead is one that arrives on your desk within seconds of the potential prospect hitting the submit button on the on line application. If a mortgage lead company is selling you old or recycled mortgage leads, than you can bearly call these mortgage leads exclusive because it has gone through the hands of many loan officers and mortgage brokers before it reached your desk, so be sure to be careful. The most effective way to make sure you are receiving real time exclusive mortgage leads is to call the mortgage lead company you are considering investing your money with. Speak with someone in customer service or the sales department and find out where they obtain their mortgage leads and how they are delivered, as well as how quickly the mortgage leads are delivered. Your best bet is to go with a mortgage lead company that obtains their own mortgage leads through mortgage lead generation sites which they own and operate. Steer clear of the mortgage lead companies that buy their mortgage leads from third party vendors. There is no way to know how many times that third party vendor sold that mortgage lead to other mortgage lead companies or loan officers. Remember, you work hard for your money. So if you are not happy with the answers you receive from customer service, than it is more than likely you will not be happy with the mortgage leads they will be sending you.
Jay Conners has more than seventeen years of experience in the banking and Mortgage Industry. He is the owner of http://www.jconners.com, a mortgage marketing and resource site for loan officers. He is also the owner of http://www.callprospect.com, a mortgage lead company, specializing in real time mortgage leads.
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