If you are a mortgage broker or loan officer and you are currently buying mortgage leads, or you are thinking about buying mortgage leads, here are a few ideas on how to get your customers attention. Most mortgage lead companies will sell their mortgage leads up to five times, so you can pretty much count on competing with other loan officers. When calling your customer for the first time, be sure you are armed with the knowledge of some mortgage products you believe would benefit your customer based on the information you received on the mortgage lead. If a customer tells you they are no longer interested, most likely it is because they are working with another loan officer or mortgage broker. So, if you have done your homework, you will be able to say something to the effect of “oh, I’m sorry to hear that Mr. Smith, I have some really good mortgage products and rates I’m sure would have benefitted your needs.” I guarantee that your customer will once again be interested in what you have to tell them, and more than willing to listen to what mortgage products you have to offer. Also, if you have to leave a message on the answering machine, don’t just leave your name, number, and the mortgage company you work for. Let them know that you have mortgage products and rates that you know they will be interested in hearing about. This will highly increase the chances of your customer calling you back. One more thing, if you want to wipe out your competition all together, you may want to consider buying mortgage leads exclusively.
Jay Conners has more than seventeen years of experience in the banking and Mortgage Industry. He is the owner of http://www.jconners.com, a mortgage marketing and resource site for loan officers. He is also the owner of http://www.callprospect.com, a mortgage lead company, specializing in real time mortgage leads.
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