Have you ever been in an . . . . intimate relationship? Yes, INTIMATE!
Let me ask you this, “HOW do you know?”
I know, stupid question and what’s this got to do with sales? Well, nothing really. Unless you’re a mover and shaker. Then you understand the psychology of seductive sales. Or should say seductive BUYING! So, were you able to answer the question, “How do you know? “
The answer is, “you FEEL it!” You know because you have a feeling deep inside about what it is that you’re so sure about, the same way people BUY! They just KNOW it. They can’t tell you what that ‘thing’ is but if you ask the right questions, eventually you’ll get an answer like, “It’s just a gut instinct” or “ I just KNOW.” Or “ I had a feeling it was the right decision.” These are the real keys to selling folks. This is how people BUY. And if you are of the premise that you’re a people person, smart, know you product, and how to close, you are far mistaken – leaving mounds of money on the table as they say. Don’t get me wrong here, you MUST know all those things as well, though if that’s all you have in your tool belt, you’ll never be able to create a buying environment for your clients. Let’s take a deeper look inside at some of the main factors in HOW people buy products and services. I promise, if you incorporate some of these simple skills into your tool belt, you’ll be able to construct an exciting ambiance for your clients to FEEL good about who they are, decisions they make and their buying strategies.
The speed of todays business is consistantly increasing at a rapid rate. Companies are looking to increase their communication efficiency to maintain an edge over their competition. In the past 30 years a new model of communication and excellence has risen in the field of human behavior, a science that enhances the components between what we think, understand and how we communicate to people. Great sales people know this, because they’re flexible and change their presentation style to match the needs of their prospects, which they will influence. When you have the ability to influence anyone, anywhere, at anytime your business and income will soar through the roof.
Effective communication skills are the most important tools we can learn in life. Yet, most have never learned to adequately become an effective communicator. Most will have theories, but no real answers. Many will state years of experience and practice are the only way to master these skills or it’s something you’re born with. The same goes with selling, if you do not learn to become a good communicator, your selling will not become any better either.
Most sales courses teach you to remember closing scripts and have you believe the words we speak are the primary source of our communication. But based on a 1970’s study from the University of Pennsylvania, 93% of our communication is on a non-verbal level. Learning powerful physical and non-verbal skills, allows you to change how others perceive what you are saying and influence anyone at anytime; because it’s the response we receive back from the client, not our given intention. Neuro-Linguistic Programming (NLP) was developed from a model of change and success – HOW people do what they do to succeed. When you fully and competently understand how your clients buy, are sold to, and how to influence them by understanding that 90% of the unconscious mind, which is responsible for every decision they make, you’ll begin to naturally influence others to your point of view which means closing more sales. NLP offers some of the most powerful communication tools available in the sales training marketplace today. Simple, yet effective, tolls of awareness, skill, and perception make this technology a hidden resource of influence. NLP is the cutting edge tools of human development; the most influential communication and personal change technology yet available. It is the fundamentals of 'how' our brain operates. Individuals and organizations across the globe are using Neuro-Linguistic Programming to enhance their personal and professional lives. NLP is a new field providing a wide range of both step-by-step methods in developing your ability to reach highly effective levels of communication and understanding within yourself and with others.For more information on Successful Communication Skills, email Info@JohnSantangelo.com or www.JohnSantangelo.com
John James Santangelo C.Ht. nationally acclaimed speaker, seminar leader, and success coach has been a guiding force in empowering individuals, businesses, and corporations to excel at peak performance. Working with companies such as Learning Annex, CSUN-Northridge University, Mary Kay Inc, Well Point, Xerox, RE/MAX Realtors, the Teamsters Union, and the US Army counter-intelligence team. Whether you’re looking to fulfill short-term goals, meeting planner events, or corporate sales/communication trainings, John can help you achieve a new level of success! He is the author of Asking The Right Questions…” For more information on Successful Communication Skills, email Info@JohnSantangelo.com or www.JohnSantangelo.com
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