One of the best methods of marketing with the search engines is publishing articles. It’s a very effective technique and also free. Articles can be written on any subject and you don’t have to be an expert. The most important thing is they must contain valuable information on the topic it’s outlining. You would then publish them on any of the major article hubs, such as EzineArticles.com, where they will be viewed by potential Webmasters and bloggers for inclusion onto their sites.
The reason articles are so effective is the search engines like Google and Yahoo rank Websites higher if they are constantly including new information. Webmasters and bloggers know this and are continually accessing the article hubs for new information. In return, you can generate free traffic to your site or blog by including a return URL in the resources section at the bottom of your article.
The major article hubs are frequently spidered by Google and the other search engines, sometimes daily. The spider is basically looking for new information and will follow any URLs included in the article. If you post a very well written article to a major hub, it can easily be syndicated virally to a number of Internet sites. This is very powerful because your URL in the article will provide numerous back links to your site. Each of those back links is like a vote for your site with Google’s algorithm, for example, increasing your pagerank.
A well written article containing valuable information should not include a sales pitch. Potential readers will be more likely to read the entire article if it’s written in a professional manner. You should reserve your sales pitch for the resources box at the bottom of the article where you enter your site’s URL. If you’re not good at writing you should consider a “ghost writer”. Most of the article hubs have links to ghost writers who provide the service for a nominal fee.
Of utmost importance is your article must be original. The article hubs will not tolerate any form of plagiarism. They can even tell if you simply try to reword an existing article. So your best bet is to use your own words or have a ghost writer do it for you.
You should also read the guidelines for article submission at the article hub you choose. Most of them have similar requirements, such as avoiding self-serving links in the body of the article. Or a minimum or maximum number of words or characters in the article.
You can receive an enormous amount of free traffic to your site as readers of your article go to your site for more information. And to maximize the distribution of your article you should submit to several of the top article hubs. This is an excellent way to create numerous back links to your site and increase your name recognition as an authority on a particular subject. As you increase the number of your articles on the Internet, you’ll gain more free traffic to your site. And the best part is the traffic will be pre-qualified because they’ve already read your article.
Sydney Nelson is a Microsoft Certified Professional and has a Bachelor in Information Technology. More articles on search engine marketing are available at http://blog.PromoBlackBoxZone.com
Disclaimer: The information presented and opinions expressed herein are those of the authors and do not necessarily represent the views of ArticlePros.com and/or its partners.
