Successful WebSite Design And SEO Tips For Beginners
Successful WebSite Design And SEO Tips For Beginners
This writing is intended for someone that has a basic understanding of website design and maybe some seo knowledge. This will give you tips to improve your website design and website traffic through some easy steps and methodologies. SEO is actually Search Engine Optimization, however I will refer to it in this article as SEO.
So you have a website or you are building one, and you are looking to find out to give it a better appearance and you also want to find out how you can get more traffic to your site through seo methods. Great, I am excited to help. I have been working in both of these fields for over 10 years and can hopefully give some great advice.
Lets start with some good standards to stick with when building your website. To start you need to make sure you have a good web site structure or architecture. I recommend that you create a navigation bar across the top of your page or on a left hand side column that includes all of your main links within your website. Make sure that within your navigation bar you include good key terms for your web site as links. For example, if you sell kids clothes online, don't just create a link named products. Create a link named Kids Clothes or Shop for Kids Clothes. This will give more relevance to the search engines. All links within your site should be analyzed to see if you can put a key term in it that would be relevant to the search engines. Text links are better than image links when it comes to SEO.
Additionally, for SEO purposes you want to name all file names of pages within your website to include key terms. Going back to the childrens clothing example, a page named childrens_clothing.html is way better than products.html - since the search engines put brownie points on having key words in the URL.
Now when designing your web site I recommend choosing a color scheme of 2-3 colors that you want to stick with. This will greatly help the appearance of your page and be more pleasing to the eye.
If you are not familiar with using tables in your website design, it is highly recommended. This is a great way to organize content so that it flows better within your page. If you are not familiar with this tactic, look in to it.
When building your website it is highly recommended to stick to standard font sizes. You should only use 2-3 different font sizes throughout your website. Usually page content will be one size, header or headline text will usually be larger - and maybe you have sub-header text for sub-headlines. Another great tip is to use html H1 fonts on each page referencing that particular pages main key words. The search engines really admire the large font and place important seo relevance on it.
I also recommend before building a website go around and look for designs you like. Take ideas from multiple designs and implement your own unique style! It is a great way to save time and still make a unique website.
Lastly when it comes to seo, I recommend you go out to directories and article websites and submit your page. Articles are a great way to grab relevant high quality inbound links to your website without spending too much time optimizing. There are hundreds of article sites out there and you can really capitalize on the quality inbound links. Inbound links to your website (especially one way links where you don't give a link back) are needed to give you a ranking in the search engines.
