How Blogging Helps Your Search Engine Optimization Efforts ?
Often overlooked, having a blog can make your website design efforts much easier.
Blogs help you three ways - Increases your website's rankings and traffic : Different tools can be used to develop a website blog, the two most common website design blogging tools are Blogger(free) and WordPress. Both have some unique differences such as having or not having categories. Another difference includes the ability to customize as needed. Blogger is a canned blogging package which can do a lot however is limited with formatting options. WordPress is the tool of choice for customized blogs.
Google is giving much more preference these days for refreshed content. You may have noticed that blogs are now showing up in searches. The reason for this is that the content is clean and stays refreshed. Google will penalize you for copying content that has already been published on another website, so keep this in mind for your additions. A blog also provides clean content because the content is automatically filtered from the code(css).
Keeping your main website design fresh and updated. Google checks time stamps. When was your website last updated? By adding a snippet (box of code to your website's home page) content from your last few blog posts can automatically be shown. Therefore, no need for you to keep your website's home page design up to date by manually updating or making website design changes. Any time you add a post to your blog - your website's content is updated!
Your blog and website can cross promote and benefit from increased rankings and traffic!
Builds a customer base - A blog can also help you collect email addresses and develop a social network. Anyone visiting your blog is most likely reviewing information or interested in the services you are providing. Contact them back!
Develop a social network by adding bookmarking features and interactive plugins for your blog - these website design plugins can be easy to obtain. Offering visitors the ability to add you to their social network can take of like wild fire, and can result in an exponential increase in rankings and traffic.
As a specific example, one time I noticed an Austin website design company that was not showing up at all when I would Google search. I noticed this company added a blog to their website design. A few months down the road, yes - just a few months!, I noticed that this austin website design company I was thinking about using had risen to the top 5. So, long story short, blogging is so effective it should be considered a necessary part of SEO.
Stays optimized - no manual website design needed - A blog stays optimized. Code language is filtered out from the content you add to your blog. Therefore, your content always stays clean.
With a little bit of free research, you can find out what people are searching for to find your information or services. Once you have found this information out, add these key phrases to your blog content as much as possible (but not too often, considered spam). Blogs also offer tags - kind of like assigning keywords to your blog. This additionally helps keep your blog or website design's content refreshed with relevant - targeted - traffic!
Now go update your web site design and add a blog and blog snippet.
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