Google Search Engine Marketing - maximize search engine revenue
Learn How to Use Google search engine marketing to start making money today:
(The complete article with active links can be seen at http://aerohost.com/google-search-engine-marketing.htm)
The Google search engine has risen to prominence because they made it fast with an uncluttered interface, and kept the search results relevant. With the introduction of paid PPC advertising, they have created an economic boom on the internet that allows anyone with a website to participate.
Without any gimmicks, you can have a high ranking page in Google, just by following a few prudent design rules and creating relevant content based on your keyword research. In this article we'll show you an example of how we did it with one of our websites, Software For Homes.
I created the Software For Homes website (http://SoftwareForHomes.com) at the turn of the century to demonstrate how easy and inexpensive it is to automate your own home, without running any wires, using the powerful X10 software and control systems.
I used to be a video technician back in the late 60's, and I dove into the HDTV home theater environment a few years later, adding a section to the Software For Homes website about my personal experience setting up a home theater.
Note: A First Class Education on How Search Engines Work:
Google Adsense and Adwords are not necessarily the best way to make money on the net. The payout per click has dropped dramatically, and all their strategies are designed to get you to pay more money for Adwords campaigns. There are better affiliate programs that pay much higher, and free blogging is an excellent way to generate an income online. We highly recommend Rob Benwell's ebook 'Blogging to the Bank'. His 7 step blueprint will show you step by step exactly how to do it - it's worth every penny and will save you countless hours of trial and error. We've used it and it works; we recovered our investment in 2 days! Got an existing website? Drive traffic to it with your blogs ... more info at:
Search engines like Google, Yahoo and MSN love fresh, original content and my best advice is to choose a topic for your new website or page that you have specific interests in. You'll always produce a better, more interesting article if it's a subject that you can write about with some passion.
Don't duplicate or copy other work - make it as original as you can. There are plenty of pre-packaged websites available online that can be purchased inexpensively, but be prepared to rework them substantially if you go this route, as search engines don't like duplicate content. Often, it's just as much work to modify an existing site as it is to simply write your own - and your own copy will always do better.
You should also consider personalizing your pages, so that your audience knows there is a real person behind the website. Search engines won't rank your site differently around this point, but your readers will likely appreciate it more. Ultimately, you'll get more links from other sites, which will improve your search engine standing.
Keyword Research is Extremely Important
I can't overemphasize this point! Once you have chosen your topic, the very first thing to do is make a list of the top keywords relating to internet searches around that particular topic. Then, use that list to create EVERYTHING associated with your website or page, including:
- domain name (if it's a new website)
- folder and file names (put keywords in there)
- Title, Description and Keyword meta tags
- Pix file names, ALT tags (mytopic.jpg NOT logo.jpg)
- Page header tags and text content
Don't fly blind with guesswork on this - it is so very critical, and I highly recommend you get a keyword analyzer and research tool, such as the Keywords Analyzer program that we use (see the Software Download section at http://Aerohost.com).
MSN has the fastest index update these days, especially if you are creating a new website, so be sure to tell them about your new page or site with this link:
http://search.msn.com/docs/submit.aspx?FORM=WSDD2
Page Structure is Critical
Try and keep your website as simple and uncluttered as possible - avoid using frames if you can, and use a text based menu system (image scripts don't get indexed) when possible. We use the XSitePro authoring program as it creates very search engine friendly web pages. Here are some page structure guidelines:
Put your primary keywords into the domain name and page filenames.
