Search Engine Optimization (SEO) is a website marketing scheme that enables a web site to appear in the top search results of search engines, whenever a user types a keyword related to the website. It has been found that generally web users take their results from the first two or three pages of search engine listings therefore it will be wise to have your web site optimized for search engines in such a way that it appears in first 10-30 results, that's the basic idea behind Search Engine Optimization i.e. SEO. Search engine optimization (SEO) is termed as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. This was just about search results but now paid listings - Pay per click (PPC) Ads have also become popular, paid listings are nothing but a concept that allows you to display your ads by paying a certain amount of money to the online advertising company, a simple example of paid listings are the ad's coming at the right side of your search results window which can be identified as "Ads by google". Paid listings (PPC) doesn't mean that your ad will appear every time on google whenever a user in any country types a keyword, but the ads will be displayed only when a relevant search has been performed and also it depends on what keyword details are specified by you in your advertising campaign. Search Engine Optimization (SEO) is a vast field and also very complicated as its based on the regularly changing search engine algorithms or search criteria.
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