how to choose the best keyphrases for your website that will give a return on investment
When it comes to choosing keyphrases for your website it’s imperative that you do extensive research to determine the most targeted keyphrases. Targeted keyphrases are vital to converting traffic, as some of the more general keyphrases will be more difficult to achieve good listings for, furthermore, are unlikely to convert as well. Below are 10 tips on how to choose the best keyphrases.
1. Do your research as I have already stated, this is very important because after 6 months when you start to see results you want to make sure that they are giving you a return.
2. Come up with an extensive list of potential keyphrases, as many as you can think of and try to think out of the box. A good idea here is to ask friends and colleagues as this may reveal good keyphrases that you may not have thought of.
3. Use the Google AdWords tool to help determine the best possible phrases. This tool will tell you what alternatives people are searching for and the traffic volumes of the results. A very handy tool.
4. Use Wordtracker and Keyword discovery. These two tools are similar to Google’s tool but you can delve deeper in to the keyphrases. The Google tool sometimes won’t show you the long tail keyphrases which sometimes can be the most profitable. Unfortunately these two tools aren’t free but can turn out to be a good investment.
5. Spy on your competitors, using your browser you can see what keyphrases your compotators are optimising for. Just check there Meta tag details to get an insight into what keyphrases they use.
6. Check Google trends against your keyphrases to see how popular they are. Google trends can tell you how popular a search is over a time period. This can be particularly good if you sell your products seasonally.
7. Set up a Google Analytics account to track your keyphrase to see which ones are bringing you traffic and which ones aren’t. If you set up conversion tracking you can even tell which keyphrases are converting into customers. These will be your best keyphrases, lots of traffic is not important converting traffic is.
8. Create new pages on your websites to reflect your keyphrases to make them more relevant to the search query.
9. Make sure your website design is well optimised for your newly chosen keyphrases.
10. For the best results hire an SEO UK company this will save you time and money in the long run.
