The Incredible drive in the popularity of poker over the last few years has increased the awareness in the e-marketing of online poker rooms through affiliate programs. By referring players to these poker sites (ex. Partypoker, FullTiltPoker, just to name a few) you can earn money or a share of the profit generated by those players. Referring poker players may sound simple, but getting them to deposit and actually play is a totally different story. There are many diverse ways to promote and advertise online poker rooms, but the most common way is by placing information, links and banners for that poker room on your web site. Potential players click from your site to the poker room, and in turn you receive credit when they sign up to play. The amount you earn is based on the kind of program you signed up for when you began. Most poker affiliated offer two variations for earning, I will discuss them below: * Revenue Share Rake is taken from every pot in ring games and is in the form of entry fees in tournament play. (ex. In a ring game of 2-4 NL, the max rake from every pot will be around $1. In a tournament for $20, the rake might be $2 or it would say $20+2) If the players you refer to the room play extensively you can earn a nice residual income, as you will carry on to profit as they continue to play. To follow through with our example, if a player you refer generates $100 in rake the first month, you would receive $25 in commission. If they generate an additional $200 in the second month, your commission would be another $50. Generally the higher limit players tend to produce the most revenue, simply because the rake amounts will be higher. * Cost Per Acquisition (CPA) Under the CPA model, you receive a payment up front for the players you refer, and do not earn anything else from them as they continue to play. In this case, some players will earn the poker room more than you, while at other instances they will earn you more than they would have under the revenue share method above. An example of CPA would be earning $75 for every player you got to deposit on Partypoker.
Lorne Fade is a college student enjoys using the internet as a marketing tool. My current project is PokerAffiliated.com, a poker affiliate review site where I review the current poker affiliate sites. My thoughts and knowledge on poker affiliate marketing are written in my blog @ http://blog.pokeraffiliated.com
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