For a beginner, the subject of Web Site Design for Ecommerce could be very daunting. He would not be sure whether the Website Design would be good enough to attract lots of traffic to site. To help them in developing Ecommerce Web site which would also attract good traffic, a few tips are given below.
A customer, who is searching for a product on the internet, would be scanning a number of sites before selecting one of these sites for making the purchase. Therefore, the site you are designing should be made in such a way that it is easily useable.
Before we take up the idea of usability, let us define in the context of Ecommerce. It is a subjective rating which would give an indication of how easy a web site is for use. In case of Ecommerce site, it should indicate how likely a visitor to the site would transform into a customer. Different factors are used to measure the usability of a site, but it ultimately boils down to how well the site could provide the visitor what he is really looking for.
Avoid Cluttered Layout
The layout of your website should be very clear. Generally, a visitor will not spend much time scanning a site, unless he becomes interested and feels that he has reached the place he wanted. Therefore, your site should clearly state what the visitor can expect from your site. A much cluttered layout with too many options offered would confuse the visitor and it will not give a clear idea regarding what he could be able to do on the site.
Products on the site could be found in different ways
This is more applicable to sites, which offers a large number of items to the visitors. The visitor should be provided with different ways to look at these items. Items could be put in different sub-groups. It could be grouped by price or some other characteristics like date of manufacture. It should be our effort to give him the shortest path to the product he wants. Another facility which can be provided to help in this direction is a simple search capability.
Easy Checkout Procedure
Another important area to be considered is the checkout procedure the visitor would have to go through to finalize his purchase. It has been seen that 30 to 60 per cent customers abandon their purchase because they face difficulty in their checkout procedure. The procedure should be kept as simple as possible with minimum information required to be keyed in.
At the end, it is to be again emphasized that your web site should be very clear and simple for any visitor to use.
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