“Websites That Get Visitors To Take Action” “Websites That Get Visitors To Take Action” The second a visitor gets to your website there is an invisible clock that starts counting the seconds you have to convince that visitor to stick around long enough to make a purchase. Does your website have what it takes to convert a visitor into a customer? In order for a website to convert a visitor into a customer it has to have a look and feel that lets the visitor know he’s in the right place. I’m not going to go into the design in this article but would like to focus more on setting up pages for your products. Let’s keep in mind that we only have 3 seconds to convince our visitor that his or her life would be more complete - better, easier, more productive, more profitable and happier - if that reader owned what it is we are selling. This needs to be done for each product on our site, so throwing everything into a shopping cart and calling it done isn’t going to cut it. Nor will sending all our visitors to our home page, each product needs its own page and that page is where we need to convert that visitor from a fast surfer to a spending customer. These pages need to focus on one product and not the whole site. While a search feature is a good idea links to other pages of the site are not. We don’t want to confuse the visitor with other products or information. Our text needs stop them in their tracks, people buy on impulse and our text needs to create that desire in them that causes them to want to purchase our product. We’ve got one shot with this, so we need to focus on how the owner of this product will benefit. Our product pictures need to be larger than normal, we want our pictures to catch their eye and increase the interest they have already shown in the product. Showing really good pictures a long with the text will also help in getting the visitor to want to purchase the product. The text needs to be large and easy to read. We want everything above the fold. Now the page needs to build trust. This is done by adding all our contact information, not just our email address, but a physical address and phone number. About The Author Janeth Duque is the owner of Geeks On Steroids and is well-known in the world of web design and search engine optimization. Web Site: Geeks on Steroids View her website at: http://www.geeksonsteroids.com
