The popularity of the site is a very broad concept as it is well known among the Internet users. In the case of specialized pages like netbois, its popularity means that it is known by the people who are interested in the web development, web design, content management system, etc. When we try to advertise a site that is very well known, look for its popularity already.
Search engines allow us to put pages on their index and most likely they will give us better results. Therefore, we must give an image of "popular", this is achieved by defining a good brand image and, of course, offer good content and services.
There is a new generation in search engines that weigh the results of their searches based on websites popularity. They perform a simple calculation which is to count the links at other pages that have a particular website as a back link. Sites that have more back links will be directed towards them and will be higher on the results. This particular algorithm was invented by Google. Google proves to world that a website which is having more back links leads to better content and link popularity. They use this algorithm in there ranking system which is known as Google Page Rank. High Page Rank means higher in the back links and in the link popularity.
To measure the web page link to other pages you must use the search engines. On many occasions, most of the people use a search tool or aid that explains how you can do this in search engines. For example, Google includes this option in there tips and you must use it to search for back links. The query is “link:” followed by the address of your link, this will bring up the pages having your link as a back link.
Source: http://www.ArticlePros.com/author.php?Wilfried
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