This is a topic I have been giving some thought lately.
What is the best website design?
Is it a website that wins awards? Is it a website that can be viewed in every browser and mobile device?
As a website designer, I see websites from a different perspective than a typical website owner. But, for a change, I am going to try and put myself in a typical business owner’s position and as such, when I think of “best website design” what immediately comes to my mind are not all the things mentioned above. What does come to mind is a “successful” website.
Why do businesses create websites in the first place? The majority of the time they create websites to promote or sell their products and/or services, so their goal is to have their website generate sales or leads, in other words their goal is to have websites that produce an income.
Ranking high on the engines In order for a website to be profitable, there are several factors that must be considered as absolutes. One, of course is the web design itself. Two, is the accessibility of the site pages. In other words, how easily does the site come up on your computer? How easy is it to find what you are looking for on the website? Three, is the search engine friendly towards the site design and construction. In other words, can the search engines read it? You’d be surprised how many websites are NOT search engine friendly (in fact only 15% of websites are!) At Netklik we offer better website ROI by addressing all three of these factors. Our definition of “best website design” encompasses these three extremely important issues.
How do we do it? When a client comes to us, we listen to his requirements and we make recommendations about which pages he should include on his website. But to create the website at that point would be a terrible mistake. Why? Because there is one major service that we provide PRIOR to website design, that is Keyword Research.
The importance of the Keyword Research After we make recommendations about the structure and navigation of the site, we offer our clients our Keyword Research service. You see, the very basic nature of search engines is that Internet users go to a search engine and “type” in a keyword phrase. The search engine then looks for website pages that have that keyword phrase in them. So, if a website is to be “found” for a keyword phrase, that phrase has to be on the website!! But, which keyword phrase should you use? Our keyword research service can tell you. This research tells us the keyword phrases that people are typing into the search engines. Of course, we look for phrases that are related to the website! With the results of this research we are able to find phrases that give us great opportunities which otherwise would have been unknown.
At NetKlik, our policy is to use ONE keyword phrase per website page. That ensures that the search engines SEE that website page as a source for that keyword phrase. So when Internet users are searching for those keyword phrases, the client’s website shows up on the top of the list.
This process is known as search engine optimization and the results provide a client with much greater business opportunities, which translates into better return on investment.
Denise Schmeichler is founder of <a href="http://www.netklik.com">www.netklik.com</a>. For the past 10 years, Netklik has been involved in international website design and search engine marketing for small and medium sized business in the US and Hispanic markets.
Disclaimer: The information presented and opinions expressed herein are those of the authors and do not necessarily represent the views of ArticlePros.com and/or its partners.
