Link exchange has got under very curious eye of search engines. These days search engines become more and more professional in telling natural link building from unnatural. Due to this fashion of telling natural from unnatural you have to be very careful when exchanging links.
One of the crucial elements in making your link exchange look natural for search engines is to use different anchor texts.
It seems illogical, at first sight; because the core aim of link building is to get as many backlinks with your keywords as anchor text as possible. So, on the surface, if you want to grab 1st position in Google for 'car loans' you must get as many backlinks with 'car loans' in anchor text as possible. But in real life this logics will fail you...
Because you have to look on this problem as search engines do. Otherwise don't expect good positions from search engines if you don't play by their rules.
For search engines it looks super unnatural if all the anchor texts of all your backlinks are the same. Search engines 'think' (and, by the way, they are right) that if your site gained backlinks naturally, at least some anchor texts should be: 'click here', 'click this link', 'here', 'more info here', 'learn more about it here'. And with good link exchange tool you can get many relevant links quickly; that is why search engines get very impatient about trying to sort out natural and unnatural link building. If you don't want to have problems with link building - be natural.
How to look natural?
The answer is simple. When building backlinks, make sure that portion of your anchor texts are not your keywords, but a mixture of 'click here', 'learn more here' and other *junk* words that inevitably appear when you get backlinks naturally.
For example, you want to get good position for 'car loans'; in your place I would use these anchor texts: 'car loans', 'good car loans', 'car loans here', 'click this link'. Surely, make accent on your keywords (otherwise - no sense to build links), but diversify them.
What is the ideal percentage?
If you ask this question, perhaps, you are kidding yourself. Search engines will never disclose the percentage of links that should have 'click here' and other 'junk' words inside. That is why - don't even try to find ideal percentage.
I would recommend you to mimic real life. In my experience, from 5 to 30% of natural backlinks contain 'junk' words. And it's up to you to decide how many links should have your keywords in anchor. Just bear in mind that you should look natural. And when you look natural, search engines will never affect you with their changing algorithms, because search engines will never fight natural sites.
Source: http://www.ArticlePros.com/author.php?Nickolay Bokhonok
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