Greeting cards are great way to stay in touch with your customers. While most other advertising and marketing methods focus on a specific product or service, greeting card printing is more about reminding your customer that you’re there and that you care.
As you develop a greeting card printing campaign, you should keep a couple of considerations in mind. While custom greeting cards are an inexpensive way to stay in touch with customers, there are a number parts and pieces that make a greeting card successful. If not careful, your greeting card printing campaign can backfire if your customers feel you are insincere. The following are the elements and ways you can optimize your greeting card printing campaign.
Front cover
This is where you put the main greeting information. If you're contacting your customer on a holiday, make sure the front cover represents the holiday appropriately. Do not over-brand the front cover of your greeting card. Over-branding the front cover is a guaranteed way to get your greeting cards thrown away. Keep the front cover clean and simple, focusing on the holiday or special occasion.
Inside panels
Generally speaking, greeting card printing standards are that the right inside panel contains your message and the left panel can be left blank or personalized per customer. A handwritten note, if you have the time, adds an immense level of personality to your greeting cards.
The message on the inside panel for your greeting card printing campaign is the ideal place to include your branding information. For example, you can sign the card as your business as a way to let them know who sent them the card without also going over the top with too much branding information.
Back cover
If there’s any place to over brand, it is the back cover. Your contact information such as phone number, website, and email address should be reserved for the back cover only for most greeting cards. This is not an absolute rule, but it does tell the customer that you are more concerned with sending them a greeting than you are with pushing your brand.
Final thoughts
Greeting card printing really is a fantastic way to reinforce your brand, but you have to be careful so that your customers feel it is sincere. Otherwise, if your customers simply throw it away, the greeting card printing campaign can have the opposite effect that you intended.
Source: http://www.ArticlePros.com/author.php?Kaitlyn Miller
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