Australia: Education Major Driver of Organic Demand
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Studies of trends in the American organic food market surprisingly revealed that the driving force behind the growth of AUS $500 million in the organic sector was education rather than wealth. University graduates are more likely to become organic shoppers than any other section of society. The study found that among those who bought organic produce more than half were degree holders while only 27% of the buyers earned about AUS $100,000 per annum. These trends clearly indicate that education is the most influential factor in a person’s ability to assess the merits of organic products. There are an equal proportion of organic consumers both at the low and high ends of the industry. The demand for these is emerging out of rapid urbanization, growing health concerns and presence of convenience stores. Consumers are becoming more aware regarding their choice of food. With greater access to information, there will be greater need for authoritative scientific proofs that will ensure that the consumption of certain products will provide the promised health benefit. In their market research report, “Food Processing Industry in Australia (2005)” RNCOS having conducted an in-depth study of the sector predict that the industry is projected to reach AUS $20 million (US $12 million) by 2014. The report discusses the initiatives taken by the Australian government to promote processed food and beverage products in the country. According to the report the government weigh both land and labor productivity as significant factors in proliferating the industry to new processing units in the country. The market research report covers the profile of key companies in the food processing sector that include brief profile, recent financial figures, key management profiles, and companies’ strategic moves/ press coverage for the overall market estimation and its trends. The report explains how the industry’s growth in the country has taken place with the availability or raw materials, changing lifestyles and flexible trade patterns. It also analyzes the appreciation in demand and supply in the region with respect to unit sales while discussing the hindrances to growth opportunities for traders. To purchase your copy: http://www.rncos.com/Report/FB13.htm For more information please visit www.rncos.com
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