A recent research reveals, that on an average 50% of cash is pulled out of the ATMs while the customers are on a shopping spree. An ATM at a convenience store can boost the sales of its merchandise up, as cash is easily accessible to the customers. The onscreen advertising enabled by these ATMs can surely increase your sales. As per the report customers tend to spend 20-25% above at ATM integrated convenience stores as compared to non-ATM stores. Banks are also seeing it as an opportunity to increase the number of ATMs in the state with no need to purchase the space exclusively. Other stimulating factors, why banks are so keen to install their ATMs at convenience stores, include the convenience fee paid by the storeowner, increased footfall & turnover and of course increased loyalty of customers towards the banks. The benefits included in this business have encouraged Citibank to sign two deals recently. Citibank has also signed an agreement to install ATMs with the Minyard Food store chain in the Dallas-Fort Worth area. The bank also plans to launch 80 ATMs at convenience stores of Houston, Dallas and San Antonio whereas the plan also includes 70 ATMs at Minyard, Carnival & Sack n Save stores. A recent research report published by RNCOS titled “State of the U.S. Convenience Store Industry — A Market Analysis (2005)” provides technical and strategic information to assist supply chain managers, product suppliers, retail store equipment vendors and investors & financial analysts, so that they can analyze the performance and make the right decision. The report also provides an in-depth discussion and analysis of the convenience store industry across the United States of America. How would the consumer react? What are the needs of the consumers? How would I, as a manufacturer or retailer, benefit from this? Will it improve my business? All of these questions are answered in this report. An exhaustive SWOT analysis has contributed to the report, which maintains, “Strong consumer demand for convenience shopping has made the convenience stores (c-stores) sector one of the most dynamic in the whole retail. C-stores have established an important niche for themselves in the grocery supply chain, essential serving top-up shopping requirements to supplement the supermarket shop.” To purchase your copy: http://www.rncos.com/Report/CP07.htm For more information please visit www.rncos.com
Source: http://www.ArticlePros.com/author.php?James Marriot
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