What is Duplication? By definition Duplication means to copy, or repetition, doing the something over and over again. To be successful in your home business you need to practice the strategy of Duplication. It’s a known fact that 90 to 95% of people who start a home business fail and only 5 to 10% of the people are successful. Why is that? Well one reason is they try to be salesman. Don’t get me wrong if you are a super salesman and able to build huge downlines, that’s great. But if all those people in your downline are not as good of a salesman as you are, what happens to your business? I’ll tell you what happens, your business stalls and then you have to bring in more and more people which means more work for you and less time doing other things that makes your life worth while. There is no Duplication in your business, in other words you must teach people to do the same things that brought you that growth and success.
Why do we need Duplication? There are four reasons why Duplication is important, For example what if you used a system that taught all those people in your downlines to do exactly what you did? Well that’s Duplication, with everyone copying what you did to build your downline, what happens? 1. Your business grows faster at an accelerated rate. 2. The people in your downline will begin to see growth their business. 3. You don’t have to work as hard to build your business. 4. You are paying it forward by helping others achieve their dreams of wealth and happiness.
Who uses a duplication system? There are several companies out there that use some sort of duplication, for this article we will talk about one company. Has everyone heard of McDonalds? Of course you have, who hasn’t? Let me explain, when you go into McDonalds the order is usually a $.99 burger, a Quarter Pounder or a Big Mac. Think about it these burger patties cost pennies because of bulk orders. People come for the burger. But that’s not what makes McDonalds the money, the burgers get you in the door, but when you get fries with that burger and of course you need something to drink a pop or a milk shake and how about a hot apple pie. You see those extra items are what make the money. And McDonalds has been using that model sense they open, that’s what makes them successful. Now as you know McDonald’s licenses there business models in the form of franchises, and the McDonalds franchise owners follow this business model to the letter. What I mean is a McDonalds in Chicago is the same as a McDonald’s in Los Angeles. A McDonalds in Miami is the same as a McDonalds in Canada, get the picture that my friends is Duplication. Every owner in every City, State and every country duplicates the McDonalds business model. Businesses that follow the same or similar business models are the ones that are successful.
James Taylor Chicago, IL.
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