The Absolute Best Day to Email Your Home Business Product Promotions
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Conventional Wisdom says email Business to Business on Tuesday, Wednesday or Thursday and Business to Consumers on Friday. That sentence could very well comprise this entire article on home business product promotions. However, it would be short changing you, my revered readers. Swimming against the tide of Conventional Wisdom is what we do as home business owners. It is in our blood, it is our nature! If we went with conventional wisdom, we would be stuck in a drab cubicle, deep within the bowels of a leviathan organization as anonymous cogs in a wheel, taking orders from a bozo boss and putting up with idiotic co workers. But we do not do that! I applaud all you casual wear CEOs for your decision, determination and fortitude as you pursue profits in your home business endeavors. The hard truth about the best day to email home business promotions is that there is no definitive answer. There are just too many variables to factor into the BEST DAY TO SEND equation. This is a question you have to answer for yourself. However, I do have some insight on the subject for you. So, let us start swimming! There are two overriding concerns: Open rates and Click thrus. Generally with a product promotion you will be after Click thrus. That will be the focus of this article. (An article about the best day to send newsletters for the highest Open rates can be found at the Big Bucks Blog, address below.) The most comprehensive study I have found on the subject took place over a 12 month period. It involved 2,000 organizations of all kinds, tracked 160,000 campaigns and 800,000,000 emails! The results were interesting, surprising and unfortunately, inconclusive. When you are after Click thrus with your home business product promotions, here are the best days to mail. Sunday is the best day when you mail in January, February, March, June, July, August or November. Monday is the best day when you mail in May or September. Saturday is the best day when you mail in April, October or December. These are not hard and fast rules to determine when you mail your home business campaigns. They are guidelines. At least you now have a point of reference. The best thing to do is to test your list against these guidelines. After all, no one has the same list with the same offer. For more information on email marketing success strategies, take the time now to follow the links below.
Dennis Duber is a Health and Wealth Advocate, home based business owner, avid internet marketer, advertising, promotion and marketing maven, former brick and mortar business owner, neophyte short sale real estate investor, single digit handicap golfer, and published author helping home business owners generate quality leads and long term reliable, leveraged, residual income.
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