Millions of dollars of business is lost each day due to lack of follow up. A staggering 68% of all business lost in America is lost due to apathy and lack of follow-up.
In a recent interview with Dale Simmons, Founder of Team ProVision™ we asked him what Team ProVision™ does to curb this staggering statistic. “First, let me explain that everyone is busy and most internet, direct marketers, Network Marketers and MLM owners are even busier, burning the candle at both ends. It’s very easy to see how good prospects fall through the cracks. You contact the prospect…You get them more information, including product samples and support materials…You call them back 2 days later, but get a no answer or voice-mail. Then you go on to the next prospect, forgetting about the last one, mentally writing them off as a “no”. This happens a lot and is a big mistake in ones business” he said.
“Understand in the internet, direct marketing and MLM world many of these people are inexperienced in business and lack the formal business training, the actual How-To’s to bolster their respective business. Please don’t miss understand, what they lack in business experience they make up with heart, excitement and drive.”
“So we touted our clients on their procedures and found a common thread. But unfortunately it was not paying off for many.”
“We found that many rely on using email and auto responders as their primary follow-up tool and steer away from personal client relationship building.”
“This impersonal process is costing them business and I must admit I was getting caught up in the same thing.”
“Understand email and auto responders are impersonal. Forget the (FIRST_NAME) coding process your prospects see right through it. And the email game is a total waste. I ask you, how many emails do you get a day, of course they are personalized “Right?”
“Auto responders and emails have their place in your business but more as a training vehicle or information broadcast for your existing clients.”
“So we decided to take on this issue and do an in-depth study of the all powerful “Follow-up”.
“Here are the results of our findings. Now I know statistics are boring but how else can one track trends, sales, failures etc? So here we go. 48% of business people never follow up with a prospect, and 20% make a second contact and stop. So let’s look at this. That means some 68% of business people either don’t follow-up or just make a second contact and take no further action. That means they are potentially loosing 68% of sales to someone else. This study had a lot more data, but for this interview I will stop here, as these results are staggering.”
“So now to answer your question, I had an opportunity to partner up with a phenomenal public speaker and business woman named Rhonda Sher. She presented a concept that has been around for a while and at first I did not see this remarkable unique follow-up process that I think has a huge target market both professionally and personally. I did a brainstorm with this program, pros, cons, ease of use and an impact study and found this simple, time value added and cost effective program would enable me to follow-up with, establish and reestablish personal and professional relationships with that personal touch. As I said earlier, emails and auto responders have become abused and are impersonal.”
“So here is the “Missing Link” to your business and it is simply a business called SendOutCards. This automated, high end quality product and process will manage your follow-up process in your business and also take care of your personal relationships at the same time. Think about this, this is a tangible product your prospect receives in their mail box customized to your business and personalized to your prospect, client, past client, friend, family member the list goes on. This time value added and cost effective process has in fact improved my response rate some 70%. So I will ask you, when was the last time you sent a thank you card or post card to a prospective client just for having the meeting with you? Or to one of your clients receiving a congratulatory card for achieving one of their business goals?
If you can think outside the box you will see the potential for this business to be huge like I did.”
“Here's the bottom line. You can easily differentiate yourself from your competition by making the effort to follow-up with your prospects and customers with the personal touch. Don't take it for granted that they will call you. Build that business/personal relationship it’s that important. Want info go to http://www.socreview.com/teamprovision and find out for yourself.”
Source: http://www.ArticlePros.com/author.php?Dale A. Simmons
|
