BUSINESS AND SOCIAL NETWORKING Online social networking is a billion dollar industry in the United States, having skyrocketed in popularity since 2001. The current market size of North Americans using social networking services is estimated at over 40 million people each month. Comscore reported for 2003 that revenues generated by online social networking services surpassed all other paid content categories online. DIRECT SALES MARKET Network marketing is considered a growing and dynamic industry in the United States with millions of people selling billions of dollars in products and services each year. Statistics provided by the Direct Selling Association (DSA) indicate that in the United States alone there was $26.69 Billion dollars in retail sales by over 12.2 million distributors in 2001. Results of DSA's Annual Growth and Outlook Survey for calendar year 2002 show a 7.5 percent increase in direct sales over the previous year to a record high of $28.7 billion. This represents the 18th consecutive year of growth for the industry. In addition, the sales force grew to an estimated 13 million people in the United States, an increase of about 6.6% over the previous year. When used correctly, network marketing is a tremendous way to bring a product or service to the market place. It has engendered many billion-dollar companies and has turned many distributors of these products and services into millionaires.