Marketing Lessons From A Las Vegas Hooker

<h1>Marketing Lessons From A Las Vegas Hooker</h1>

<p align=right>by David Hooper</p>

<div align=justify>If my story about on Marketing Lessons from a Las Vegas Strip Club, made you blush, you should stop reading now. <BR><BR>Last week, during my Music Business Brainstorm in Las Vegas, a couple of my clients decided on a few room service options which the hotel catering department didn't provide, if you know what I mean. And while the subject will be titalating to some, there are some good marketing lessons at play. <BR><BR>This one guy I want to talk about in particular called a service after seeing an ad in one of the entertainment guides. Within an hour, his "date" arrived. <BR><BR>The first thing she did, according to him, was to discuss prices. $1000 for everything. <BR><BR>When that wasn't an option, she gave him the option to get a dance for $100...and than got him for all he was worth with an "upsell," which was about $300. <BR><BR>Lesson One... People buy based on emotion. After sampling the service, he wanted more, and was able to justify the price. <BR><BR>And she did one more thing which I thought was great... She called him back a couple of days later! He didn't take her up on the offer, but I'm sure there are people that do. <BR><BR>Lesson Two... It is easier to sell an existing customer than it is a new one. <BR><BR>This lady probably makes thousands of dollars each year with a few simply followup calls. And you can do the same thing! </div>

<p align=center>Article source: <a href="http://www.ArticlePros.com/marketing/training/article-2117.html">ArticlePros.com</a></p>
 
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		<p align=center><b>About the author</b></p>
		<p align=justify>David Hooper is the founder of Kathode Ray Music, an artist development organization specializing in promotion and marketing of independent musicians and bands.  Visit <a href="http://WWW.CAREERS-IN-MUSIC.COM/" target="_blank">http://WWW.CAREERS-IN-MUSIC.COM/</a> for more tips and hints for musicians, bands, and songwriters.</p>
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