A good way for many work at home businesses to promote their website or home based business is to write articles. Writing articles can attract a reader on the Internet who otherwise might not have visited your site. Articles can create more traffic to your website than you may realize.
Imagine your doorbell rings. When you go to answer the door there isn’t anyone standing there, but you see a basket with a few tempting looking treats inside it. There is a tiny note that says: Please try me! You’ve barely got your teeth into that first bite and you are already wondering where you can get more of these goodies. Well, that is basically what your article should do. This is advertising for your business, so you want to offer something that the person needs or wants.
Your article should have some useful information. Keep in mind that you don’t want to talk down to the reader. If you talk over someone’s head they won’t want to keep reading. At the same time, you’ll want your article to be readable and interesting. There are some free readers available on the Internet. The computer-generated voice reads your text to you so you can make sure your article makes sense. At www.readplease.com you can test your article for readability. Check your spelling and grammar, too. Nothing looks more unprofessional than a badly written article- even if the subject is interesting. If you want to attract traffic, take the time to write something that you yourself would read.
What do you do with your article? There is always a demand for articles on the Internet. Websites, blogs and newsletters are some options for your articles. Here are two sites that you can submit your article(s) to : www.ideamarketers.com, www.marketingseek.com. If you want to find more sites, why not try a Google search. Just type ‘submit articles’ and your topic of interest.
If you are writing an article on your own website, put it on a separate page and keep the information fresh. Even though you are trying to make money with your business, don’t write your article to the search engines. If you write it only for the search engines, the reader won’t read it. The trick is to write something for both. Let’s go over some guidelines to make the most of this marketing technique:
· Keep your article short and to the point. Remember the goody basket at the front door? Ring the bell and leave the basket, so the reader will want more.
· Write it in layman’s terms.
· Don’t make it sound like a sales pitch. Try and offer something of value to create traffic.
· Include a resource box at the end of your article, along with a link to your website. Your name and the name of your business should be shown clearly.
· Enjoy the high quality traffic to your website that this approach will give you!
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