Website Launch and Traffic Motivation Strategies
Extract from a 2006 White Paper outlining some key website marketing launch strategies and respective timescale for implementation. For the purpose of publication companies and project are disguised…
Contents
1. Immediate Action
2. Key Ongoing Functions
1. Immediate Action
There are a number of key tasks that require immediate implementation so all personnel can begin driving traffic to Parent Company ABC Online websites to drive advertising revenue.
Design Work
· Landing page design
· Marketing kit design (banners, logo, full page web advert)
Landing Page
· Purchase domain
· Upload basic but functional landing page to begin to drive traffic and build databases
· Basic interactive features; Registration for forthcoming newsletter, buyers guide and possible editorial contributors, and previously sourced articles
2. Key Ongoing Functions
Every member of the Parent Company ABC Online team has a crucial role to play in the generation of traffic. Increased website traffic = better service offering = increased revenue so traffic generation is an important consideration in day-to-day running
Web Development
· Purchase multiple existing email domains with existing traffic and forward traffic to new project website
· Installing website landing page immediately with basic but crucial interactive features
· Installing Meta Tags
· Reviewing general content and keyword density
· Upload full landing page web advert to www.parentcompanyabc.com and non – active Parent Company ABC websites with URL forwarding
· Maximising user services and user activity functionality
The Online Marketing Executive
· Qualifying budget and installing Google Adwords
· Link trading with every major online stakeholder i.e. Top 50 listed websites with similar keywords
· Purchase multiple existing email domains with existing traffic and forward traffic to new project website
· Blogging on every major industry specific blog
· Installing article back linking strategy
· Join link and banner trading initiatives
· Sourcing pay per click trading initiatives
· Sourcing strategic online media partners i.e. Data Monitor
· Sourcing RSS feed collaboration
· Ensuring every relevant Parent Company ABC website has a prominent link to new projects
Email Campaigns
· Commence as soon as landing page is active
· Deliver online subscribers, raise awareness and editorial contributors
· Embedded Links create website hits (50,000 per week)
· Utilise existing Parent Company ABC database for legitimate marketing efforts.
The Online Editor
· Contacting PR agencies, press officers, researchers to register them as editorial contributors with project websites.
· Sourcing referral to online department for link trading.
Darren Henwood,
Director,
Heir-Q Marketing Solutions,
darren.henwood@heirq.com,
http://www.heirq.com
Source: http://www.ArticlePros.com/author.php?Darren Henwood
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