Brand Marketing/Marketing

Online Brand Marketing Articles Directory, containing free articles on all Brand Marketing topics.

21. Market Research — 2007-01-10
    Marketing research plays two roles in the communication processes of any business system. First, it is part of the marketing intelligence feedback process. It provides decision makers ... »
    
     
22. How To Find Free Business Logo Design — 2007-01-05
    Advertising, marketing, website design and hosting all take a toll on your business’ budget. An important part of all of these aspects is your business’ logo design. Don’t worry ... »
    
     
23. Professional Logo Design - I don't need one; I am a small business! — 2007-01-05
    7 times out of 10, small business owners think that they do not need to invest in getting a professional company logo design. Read why this could be a costly mistake. You are a small ... »
    
     
24. Capturing and Leveraging Brand Essence — 2006-12-30
    Brand Essence is a way of articulating the emotional connection and lasting impression -- usually summed up with one simple statement or phrase -- that defines the qualities, personality ... »
    
     
25. Advergames Build A Unique Brand Experience With Consumers — 2006-12-17
    In an age of Tivo, iPod, Podcasts, and Xboxes, today’s consumers are turning from traditional media to new forms of electronic entertainment, making them increasingly more difficult to ... »
    
     
26. Asking the Right Questions — 2006-11-30
    Curt and Justin were lifelong fishing buddies. Now, in their retirement, they had together taken up the art of do-it-yourself home-improvers. Curt decided to tackle wallpapering his living ... »
    
     
27. A Look at Slogans — 2006-11-18
    Let's take a look at slogans and how just a few words can say volumes. A slogan is a memorable phrase used in conjunction with a political, commercial, or religious advertisement. Slogans ... »
    
     
28. Web 2.0 BUSINESS TO BUSINESS Social Networking — 2006-10-23
    Despite its now rampant popularity across the internet you still may not at this point have heard of the term “Social Networking” in relation to the internet. Social Networking refers ... »
    
     
29. Managing Your Identity: Are You Leaving Clues that Would Cause Your Prospect or Potential Client to Question Your Credibility? — 2006-10-06
    Are You Leaving Clues that Would Cause Your Prospect or Potential Client to Question Your Credibility Rather than Enhance it? The devil is in the details, so they say. So often, ... »
    
     
30. Importance of Branding: What's in a Name? — 2006-07-17
    Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies ... »
    
     
31. Beyond the Brand — 2006-06-16
    After completing a “Who, What, Where, Why and How” exercise, there are a few more steps to preparing your website for success. Success here means a website that is leveraging your ... »
    
     
32. Shopping For Clothing With Sports Logos In The Brick And Mortar World — 2006-06-07
    If you are a sports enthusiast, you likely have (on occasion) considering purchasing clothing items that bear the logos of your favorite sports team. In that regard, if you are considering ... »
    
     
33. Color Meaning--Unlock the Symbolism and Color Psychology of Common Colors — 2006-05-28
    Copyright 2006 Karen Saunders Color is a magical element that gives feeling and emotion to art, design, and advertising. By understanding color meaning, (or the psychology of color) you ... »
    
     
34. Visual Branding Keys To Make Your Business Memorable — 2006-05-14
    Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And ... »
    
     
35. Know Your Private Label Rights? Rights — 2006-04-07
    People who use Private Label Rights content are delighted to see more PLR sites appearing. The explosion of such sites has, however, given rise to a new problem - the overall quality of ... »
    
     
36. Beer Coasters Will Drive Visitors To You — 2005-12-09
    If you want more traffic on your beer label?s website, the simple, useful and well-accepted beer coaster may be the answer! A recent German market survey describes the beer coaster as one ... »
    
     
37. About Logos — 2005-11-30
    What makes one logo better than another? Simplicity. A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. ... »
    
     
38. Put Your Logo On The Map With Promotional Coffee Mugs — 2005-11-24
    Crazy for Promotional Coffee Mugs If you?re looking for a way to get your logo seen and your business in the public eye, consider investing in promotional coffee mugs. Presented as ... »
    
     
39. Business Names Do Matter, Norm Brodsky — 2005-11-12
    In the November 2005 issue of Inc. magazine, Norm Brodsky wrote: "Your company's name plays little, if any, role in determining your success." I agree completely that a company with a ... »
    
     
40. Capture Clients with Words That 'Hook' and Graphics That 'Kick!' — 2005-11-10
    Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with? As your company's in-house graphics person--perhaps more by default ... »