Email marketing is transforming traditional paper advertising done by Sporting Good stores from black and white flyers into more environmentally friendly email flyers, which ultimately ends up being cheaper and more effective. Email marketing is helping Sporting Good stores go "green"!
Athletic Department Store flyer advertising is not cost effective and the trend is that sporting conglomerates are changing their marketing strategy toward greener pastures. What these companies have discovered is that paper and print is no longer necessary, and the transition from print to email marketing begins now.
The way this works is simple: You, as a Sporting Department store manager, will allow customers to sign up for your in-house specials through email, having had them sign-up for it at a previous visit or through other promotions. This process is quick, easy and since most people are willing to share their email address with organizations they know, it's not the least bit intrusive. Not only are you removing the clutter of flyers being sent to people's home, saving money on print and advertising, and speaking the language of modern day social concerns, but more importantly you have directly targeted your audience. Furthermore, this is an audience of customers who have previously purchased items from your store, or have been directly interested in your promotions, which makes them excellent leads completely ripe for future purchases.
So let's break it down.
Email marketing removes thousands of pounds of paper used for print ads, saving on the cost of print, and the energy expended through recycling, and the paper used on trees. It's not like information in flyers can't be easily recreated through creative email marketing templates or customized campaigns. The only difference is that rather than hoping the paper flyers land in the hands of your customers, you know that they have landed in your customer's inbox, because most email marketing software solutions give you real-time reporting and tracking. Having your message delivered efficiently to customers' inboxes with almost no energy expended is critically different than the hopes and prayers that come with traditional print ads.
Managing a sporting goods store is hard work, and email marketing makes it easy by targeting your customers, speaking their green language by being more environmentally friendly, and keeping your costs down.
Source: http://www.ArticlePros.com/author.php?Robert Burko
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