Email marketing is the cutting edge, cost effective way to contact people regarding your thrift store. As an owner or operator of a thrift store, you can target homeowners in the process of selling as a means to grow a contact list for email marketing. This way you will have a more consistent product influx and be able to redirect the focus of your campaigns for future promotions.
Email marketing is easily accomplished, so you can start building and growing your list with in-store email marketing sign-ups and web sign-ups, while the "forward to friends" option will expand your current contact list to other customers who are selling or buying.
In order to grow your subscriber list, you can put up a sign-up box in your store or at the drop off or loading section. This convenience will go a long way in giving them the incentive to sign up for your email marketing campaigns.
Similarly, on your website you can provide the same incentive. Top notch email marketing service providers will give you a web sign-up box, free of charge, which connects to your email marketing account. People interested in finding out your location to drop off material for your store will be directed to this message and will want to sign up.
For both the in-store and web sign up box this convenience gives them the incentive to sign-up. But more than this, it will provide you with an email marketing contact list that expands your current one and furthers your email marketing strategies for future promotions.
The "forward to friends" option that email marketing services provide will allow interested home owners to pass it on to friends struggling with the same issues when moving. Moving homes requires plenty of rearranging and TONS of "getting –rid-of." Such an undertaking can be frustrating and time consuming, and you better believe that people in the same situation are griping to one another about this. If your service provides a "forward to friends" option, like a good neighbor does, they will help out their friend in need and forward your contact information.
You now have the opportunity to expand your contact list to more people interested in your thrift store. This way, when you have future promotions, summer sales, etc, you can contact these people to see if they have anything they need to get rid of for the particular occasion. Needless to say, the odd homeowner will poke their head in to buy something too, but for the most part, you will be attaining more consistent suppliers of used goods for your store. The more consistently you have people coming in to drop off material, the more you will be able to sell to people that truly need your store's merchandise.
By using email marketing to grow your current contact list, or create your first contact list, you can target an important market for your thrift store. Homeowners selling their homes will help you in attaining more goods more often for your thrift store. Whether through your in-store or online convenience promotion, home owners will not forget how much easier you made their move. Do good, and reach more people doing it, with email marketing.
Source: http://www.ArticlePros.com/author.php?Robert Burko
|
