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Data Mining for Online Marketing


The World Wide Web is now undeniably the richest and most dense source of information the world has ever seen, yet its structure makes it difficult to make use of that information in a systematic way. The methods and tools described in this article will enable those familiar with the most common technologies of the Web to quickly and easily extract the Web-delivered information they need. Obtaining information with Edge Data Miner In order to extract data, we of course need to know where to find it. In most cases the source will be obvious. If we wanted to get a collection of URLs from Google or Yahoo related to Caribbean Tours , we would use keywords relating to Caribbean tours as our target. In this case entering the words Caribbean Tours in the Edge Data Miner keyword field will give you a list of hundreds of websites relating to Caribbean Tours. Depending on the project you are working on you might want to mine for contact information , URLs or Meta keywords . In considering a data mining tool, it is important to keep these factors in mind: Will the data miner extract more than 5 pages deep? Will the data miner be upgraded, and modified as the wed continues to change? How user friendly is the software provided? What extaction benefits does it provide? Is there a full trial version that allows you test the tool? Once the full trial version is used it is easy to determine if this works for the project requirements at hand. Using Edge Data Mine is as simple as it is sounds. By wisely choosing data mining tools that are reliable you can have a low-maintenance, reliable data extraction , and, depending on your level of experience and the amount of data to extract, you could have a great source for leads, email list building, content information,and keyword lists. _________________________________________________________________________________________________________ Please feel free to publish this article on your web site and/or in your e-book or newsletters with the authors resource box included and without any changes to the article. David Adar www.edgemarketingtools.com,info@edgemarketingtools.com

Source: http://www.ArticlePros.com/author.php?David Adar

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    About the author

    David Adar is an expert in Email Marketing. Emails is one of the most cost effective ways to maintain an ongoing dialog with your targeted markets. His skills have inspired him to develop tools for online campaigns.

    http://www.edgemarketingtools.com

     
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    This article has been accessed 43 times since 2006-06-06.

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