Do you know that testimonials have been known to boost up your sales by 250% or more? Simply said testimonials SELL! The Internet is a very impersonal medium. Believe me or not, people trust people! The more you can do to make more humane to your web site, the more likely the potential customers will want to do business with you. Testimonials help to "speak" to your potential customers in a truthful, believable and credible way.

Imagining that you are buying products on the web, you would certainly like to know whether the web site is secure, is the business reputable and does the product that you are going to buy actually do what they promise.

Customer testimonials can provide the answers to these doubts. The testimonials supposed to build trust and close the sales!

I know another question will come to your mind. How could I possible get testimonials if I will to launch out a new product / service?

One of the simple and straight forward ways is, of course, ask for them! Most of the customers would be happy to assist you. And you'll feel great when you hear all the positive feedback!

The other way is to give a free trial to an industry expert with a complete knowledge of your field. Ask them to judge your product. You should always get permission to use the testimonial. Having them sign a release form granting their permission.

After getting the testimonials, you should know how to use them effectively. You need to fully identify the quoted person. If possible, use their full name, company name, maybe even country or age! Try to use benefit oriented testimonials (i.e. to mention about the benefit of the product / services) and quantify the benefit. Using numbers help people "measure" the benefit (e.g. The autopilot system has helped me to increase my profits by 50 percent in the first 3 month!)

The testimonials could be grouped on a testimonials page or scattered throughout your website. The testimonials could also be used in various areas (e.g. Email marketing letters, Newsletters, Brochures, etc).

The words from a happy customer are great tools for building trust, promoting your reputation, and increasing sales and profitability! You should start to collect these testimonials and tap into the power of it.