Internet Marketing Software Reaches A Critical Stage
Internet and internet marketing is evolving and exploding in terms of growth all over the world, yet most businesses are confused at where they should even begin. Technology and the way consumers communicate is also changing at a very fast pace. Recent studies show the average consumer is 12-18 months ahead of businesses in the use of technology. This "communication gap" makes it difficult for businesses to know HOW to connect with future and existing prospects and customers for their business. Ninety percent of businesses are not proficient in internet marketing in today's rapidly changing cyber world and desperately need help with their internet marketing techniques!
Companies that are providing internet marketing software solutions are now filling this tremendous void in the marketplace. This is particularly true for software marketing firms like newcomer EDC, founded by Craig Garcia and Michael Corcoran, that has built up a large base of distributors devoted to helping small and medium size businesses thrive in the challenging cyber environment. "The business world desperately needs to catch up to consumers in terms of the use of the internet", Craig Garcia stated recently during a large internet training session he hosts four times a week.
Microsoft has also realized that their own long term survival depends on butting heads with the likes of Google and Ask.com in the internet marketing arena. With the recent upgrade of its MSN search platform, Microsoft is beginning to go after large business clients. Microsoft, as we all know, has plenty of cash on its balance sheet to ultimately become competitive even with the likes of Google.
"The advertising industry is evolving and growing at an incredible pace, moving increasingly toward online and IP-served platforms, which dramatically increases the importance of software for this industry," said Steve Ballmer, chief executive officer of Microsoft. "Today's announcement represents the next step in the evolution of our ad network from our initial investment in MSN". Ballmer is referencing its recent decision to acquire aQuantive, an internet marketing platform, for approximately 6 billion dollars.
Ballmer goes on to say, "Microsoft is intensely committed to creating a thriving advertising business and to partnering closely with all key constituencies in this industry to help maximize the digital advertising opportunity for all." Microsoft faces competition from both established competitors and fast growing newcomers. EDC is well known to the small business world because of its large inventory of over 1900 software offerings. The company has focused specifically on digital downloads as a primary distribution system mechanism.
The internet has now reached its second phase of development. Consumers are now beginning to comprehend all of the unique advantages that the World Wide Web has to offer. Businesses must follow the lead now or they will not survive.
Businesses that learn to utilize this second phase of what's happening on the World Wide Web will have a huge advantage over their competition large and small. Breakthrough marketing software and training can show businesses hundreds of new ways to attract customers with low cost or free advertising, and many of these strategies were not even available a year ago. It's an exciting time for those businesses that take action now.
<p>Stephen Roth -
<b>Free Internet Marketing Webinar:</b> <a href="http://www.promoblackboxfreeclass.com">
www.promoblackboxfreeclass.com</a> .<br><br>
Copyright 2007 - Stephen Roth. All Rights Reserved Worldwide. Reprint Rights: This article may be freely reprinted or distributed in its entirety in any e-zine, newsletter, blog, or website. The author's name, bio and website links must remain intact and be included with every reproduction.</p>
