You may have listened many times that headline is the MOST important part of anything you write either online or offline.
Even, David Ogilvy (advertising legend) once said:
"On the average, five times as many people read the headline as read the body copy"
What does it mean?
Nobody will ever read anything you write if your headline never pull your prospects or readers to next line.
The rules apply to any of these:
* Sales Copy
* Articles
* Adwords Ads
* Classified
* Signature
* Email
* Brochures
* Newsletter
* Press Release
* and others
Therefore the ONLY and MOST important job for Headline is to get your message across Interruptively, and Powerfully.
This job is getting more and more difficult because people are getting busier from time to time.
And you only have 3 seconds or less to grab your prospects.
There are of course so many famous and proven headline formula that you can use to for your headline, but if you just get started, you will be overwhelmed.
What you really need is just DELICIOUS Headlines that entice prospects to want more and more of what you have.
Before I reveal to you the Secrets of 7 Simple and Easy Ways to Cook Delicious Headline, you must also understand the basic of capturing attention, because you will need it as one of the two ingredients to Cook Delicious Headline.
So just remember 2 key ingredients for cooking Delicious Headline are :
First: Attention
Second: Action.
First Ingredient for Delicious Headline : Attention
1. You can grab attention with Story
Human has been trained since a baby to listen to story.
When we grow up, we unconsciously listen to any stories.
2. You can use Curiousity
Hook your prospects with something that interest them and never really tell them what it is.
3. Involve prospect's emotion
Let your prospects feel emotionally, and magnify the emotion during the process
4. Throw the solution to their face
Immediately show BIG benefits that will solve your prospects problems
5. Words are almighty
Don't reinvent, just use proven words that Trigger any prospects in the past, the present and the future.
Collect those words as your Swipe file, it will save you money and time.
Second Ingredient for Delicious Headline : Action
Remember this FACT: People are dying to be led.
Therefore, to cook delicious headline, you must make sure you must wrap the headline with action, so that your prospects don't get lost.
You can use these words:
Click here!
Join Now!
Get yours!
Don't miss out!
Go for it!
etc
Now that you already know 2 most IMPORTANT ingredients, now it is time to cook it and make it Delicious.
Remember: Delicious headline, must Grab Attention that will Lead to Action.
These are 7 Simple and Easy way to Cook Delicious Headline that You hope nobody will ever know.
1. Use http://www.sloganizer.net/en/
Put your keywords, and hit the sloganize button, until you find sentences that grab your attention.
2. Use Words & Phrases Trigger Swipe File Proven words like Discover, Reveal, Free, Formula, System,
and many more.
Start collecting Swipe file for these Trigger Words & Phrases
3. Start with proven Template
There are many headline templates such as:
Who else ....
....reason why ...
4. Leverage on software
Leverage on the available software on headline.
It will save you time and money to cook Delicious Headline
5. Model proven headline Swipe File
Use 100 Greatest Headline ever written as a model, and start modifying it for your headline.
You can find this collection in google easily.
6. Ask feedback
When someone say something good about your products, you can use it as your headline
7. Record conversation
Try to explain to your friend about you sell, and record it.
Listen to it, and you will have good idea for headline
Well, it is time to cook more delicious headline and makes your prospects beg to get more and more.
Source: http://www.ArticlePros.com/author.php?Suwandi Chow
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