If you want to know if your color business cards are living up to the stiff competition out there than try out a business card line up.
What you do is take fifty business cards that you have from various people and put them all together on a desk. Your goal is then to pick out only the top five out of the fifty. Do it as fast as you can, doing everything based off of immediate visuals, and then look at what you came away with.
Which business cards jumped out at you right away and what is it about them that made you want to look at them more? I have a good feeling that the cards that drew your eye first were the ones with the most colors and the most unique visuals.
This is why color business cards are going to be default be more appealing to the eye than normal black and white ones. People are just drawn more to bright colors than they are to something faded or subdued.
The reason why a test like this is so important is because almost every other person out there running a business is also getting business card printing done. The marketplace in every industry is flooded with business cards from all of those different companies. Having that many cards to deal with makes it more difficult to remember who a person is.
When I’m handed fifty business cards at once, something that often happens over the course of a single day at a tradeshow, I then have to sit down and sort through that pile of cards.
This is something a lot of people are doing after every single tradeshow they go to, and only a certain amount of cards are going to make the cut and remain with them.
The more cards I look at the harder it becomes to keep them straight. They have to give me some strong visual cue to distinguish them from the rest and job my memory. This is the task your business card faces, and that’s why you need to be sure that when you look at that line up of fifty cards yours is one of the more memorable ones.
You want to also find a way to make the colorful aspect of it relate well to you and your business. For one example I’ve seen business cards with a large picture of the person who handed it to me on the front. Not only does it make the card stand out from the rest but it gives me a visual clue as to who it is that gave me this card.
What good is a business card if you don’t remember who the person was who gave it to me? Making a business card that passes the test is hard work, but it can be done. If you take the time to make the best card you can that relates strongly to who you are, not only will your card be kept, but people will remember exactly who you are long after they spoke to you.
Katie Marcus writes about the color business cards technologies used by businesses for their marketing and advertising campaigns.=
Katie Marcus writes about the color business cards technologies used by businesses for their marketing and advertising campaigns. Log on to http://www.printplace.com/printing/color-business-cards.aspx for more information.
