Imagine that all the people that float into your bakery, attracted by that intoxicating and pleasurable sent of fresh baked goods, were all signing up to your email marketing solutions promotions. By combining the power of that smell (a killer marketing technique) with email marketing solutions (the best tool for refining and expanding your customer base), you will be able to attract bigger business. The key is to start compiling a list of subscribers in a timely fashion and start sending out promotions involving your catering, or bigger customer orders.
So here's where you begin: collect a list of emails. When the weather is warm or just before the weekend, you can have a "promotional bonanza" (so to speak). And don't forget, after work, people love the feeling that a baker's dough fills them with. Have a few batches of your best bagels, or your tastiest cookies, wafting through the streets and give out a few free samples. Those customers will really appreciate it! As you already now, people will automatically be attracted to your store by the incredible smells. Giving out free samples and coupons in exchange for sign-ups for your catering promotional newsletters is one way to improve your client base. By offering them a sweet croissant or a bagel "on the house", AND promotions for future purchases, you will leave your customer with a good taste in their mouths. It's hard to forget a good deal that is also tasty!
Also, if you have a web site you can add a free sign up box that will invite the people who are on the site to sign up for in-store promotions. These subscribers will automatically be added to your email subscriber lists for future email marketing solutions campaigns.
After enticing your customers with your tasty baked goods, the next step is to sign up for an email marketing solutions account. Signing up is easy, because most email marketing solutions are created with the idea of keeping things as simple as possible, so that anyone can take advantage of them. Now, cycle through the professionally-designed templates and create your first campaign. Building your campaign is also an easy process. Email marketing solutions give you user-friendly templates so that all you have to do is input your text (or you can copy and paste it, if you want), and add your images.
Here are a few tricks to think about when using your email marketing solutions to create a campaign: Do not use too much bolding, italics, and capital lettering in the main body portion or the subject line of your email. Also, try not to put too many pictures of your products without also balancing those images with text content to support the images. Symbols like exclamation points or dollar signs in your subject line should also be avoided. All these techniques, commonly used to attract attention, also end up attracting spam filters. If you overuse them, your email will not go into your subscribers' inbox, but rather into their spam or junk mail box. When you are ready, click a button to schedule your email marketing campaign, and it will automatically go out to the people on your list at the date and time you selected.
Now that your email marketing solutions campaign is finished and has arrived in your customers' inbox, you will be able to track which of your clients were interested in your marketing campaign. One of the great things about email marketing solutions is that it can track 'clicks', and 'opens.' This gives you a percentage breakdown and analysis of which of your customers are opening and clicking on the promotions you have in your email. Also, by adding a 'forward to friend' button, you will be able increase your mailing list, and have a greater chance to have more customers.
As a bakery owner or operator, using email marketing solutions will have a large impact on the growth of your client base. By giving out promotions regarding your catering services or services for larger functions, email marketing solutions can provide you with added business and potentially grow your client base over time. Timing will make this form of marketing that much successful. This is a cost effective way to make more dough!
Source: http://www.ArticlePros.com/author.php?Robert Burko
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