Expansion is often the name of the game. People want to expand into the largest possible market they can. They’re always looking at different ways to gain new customers.
Take this idea and apply it to when you’re at a tradeshow.
When you’re at a tradeshow or seminar and you’re surveying the crowd, who are you going to approach first? Most often people go for those they’ve never spoken to before, new blood to get sales from. You might see people you remember from previous tradeshows who you spoke to and handed one of your custom business cards to but never heard back from.
Here’s the question: do you ignore them because they didn’t respond to you before, or do you go over and give it another go. Say you remember seeing them and strike up another conversation with them.
There are all sorts of different reasons why a person might forget about contacting you. Maybe they lost your color business card or they got so busy that it just slipped their mind to see what you were doing or what kind of business they might be able to provide you with.
The fact that you’ve talked to them before shouldn’t stop you from giving it another go. Even if they didn’t have interest before, that doesn’t mean that things haven’t changed.
There might be things different about you as well. Maybe you’ve gotten some new custom business cards done that are more interesting and memorable than your cards were before. Now you have a chance to get things off on the right foot with a new approach and handing them a different, unique card.
Just because a lead didn’t pan out the first time you spoke to them, that doesn’t mean you should just completely write them off as a lost cause and go on your way. You’ll end up losing a lot of different leads simply because you were persistent enough.
You’ll always want to go for the new customers, but you can’t completely forget about the rest of the people you’ve been dealing with. Repeatedly talking to someone is also a good way of getting yourself remembered.
You have to keep in mind that most people are going to be talking to a lot of different people at these tradeshows, and no matter how interesting you are or how memorable your business card was, they still might forget about you.
The more times you strike up a conversation with them the better the chances are of them remember you this time around. It might take two or three talks before your name and face finally stick in their mind. I know I’m bad with faces, and prone to quickly forgetting them.
The best marketer is the kind that knows that the existing leads are just as important as the new ones. Don’t forget about past possibilities in your quest for some new ones.
Katie Marcus writes about the custom business cards and color business card technologies.
Source: http://www.ArticlePros.com/author.php?Katie Marcus
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