Advertising had long since been a major determinant of a business'
success. This would include the presentation of the product /
service to the consumers. What really matters is how it is presented
to the target market to be able to capture it.
Whatever the package, the ad media also plays a great role in
determining the success of the product or service awareness.
What may be its advantages over other proven medium like the best-
selling TV ads?
Advantages
1. Low Cost
Eventhough the Internet ad might be viewed as "classy" or far-
reaching, as compared to other medium, this is far cheaper than most.
Internet Ad Packages are offered for as low as $29.99 for a one-month
run-time period.
2. Capture market
Should your product / service aim to cater to the younger generation
or the corporate-oriented ones, Internet ad would be best since they
would always be "hooked-up" into the net surfing sites that might
have a link to your very own. Result, a great number of "hits" on
your site!
2. Hassle free
All you would ever really need is a PC (and some knowledge and
bright ideas in forming your site) wherein you could open your site,
search for the best Internet Ad package, and check / update the
status of your ad. You may actually never have to leave your home to
advertise!
3. Updated ads
Unlike the TV ads that need to be updated on a regular basis,
Internet ads may run for quite some time without the need for change.
If so, change in the site is very minimal and may be done easily at
home.
Disadvantages
1. Scope
Limited market may be captured if one would solely use the Internet
Ad for advertising. Although most people now are into the use of
technology, i.e. surfing the Internet, still, majority of the average
consumers still relies on the old form of advertising as a means of
gathering information about certain products / service.
2. Additional cost
If one would enlist the help of another professional or
establishment to produce the site for their product or service, this
would entail additional costs on the part of the entrepreneur.
Given the stated list of advantages and disadvantages about low-
coast Internet Ad, an entrepreneur may now weigh in its applicability
to his / her product or service.
The aim of Internet ad is to offer the widest range or "Maximum
Exposure" of the brand at the least possible cost. Now, does that not
sound good or what?
Baba Jani
Webmaster and feature writer at
http://www.yourdoor2success.biz/
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